Case Studies
Case studies where PR turns into a clear story and real impact — stronger positioning, more trust, and more reasons for people to talk about you.

Arable came to us with zero customers. Since 2016, we’ve grown them from startup to global leader, featured in TIME, Quartz, and IEEE Spectrum. Today they partner with Google and the World Food Programme.
Arable came to us with zero customers. Since 2016, we’ve grown them from startup to global leader, featured in TIME, Quartz, and IEEE Spectrum. Today they partner with Google and the World Food Programme.

Two weeks to launch. No press kit. No contacts. We landed an in-depth exclusive announcing their seed and put headless browsers on the map.
Two weeks to launch. No press kit. No contacts. We landed an in-depth exclusive announcing their seed and put headless browsers on the map.

BuildOps hit unicorn status. Then the Governor showed up. We put their CEO in Newsweek, then drove their Series C across TechCrunch and Reuters. Today, politicians cut ribbons at their expansions.
BuildOps hit unicorn status. Then the Governor showed up. We put their CEO in Newsweek, then drove their Series C across TechCrunch and Reuters. Today, politicians cut ribbons at their expansions.

Tenstorrent is building the chips to break the industry’s reliance on NVIDIA, with legendary architect Jim Keller at the helm. Across the TT Deploy launches we drove 45 pieces of coverage in six languages, from Forbes and The Register to EE Times, including national TV on Bloomberg Television and NYSE TV.
Tenstorrent is building the chips to break the industry’s reliance on NVIDIA, with legendary architect Jim Keller at the helm. Across the TT Deploy launches we drove 45 pieces of coverage in six languages, from Forbes and The Register to EE Times, including national TV on Bloomberg Television and NYSE TV.
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In 2019, real business media wanted nothing to do with crypto. So we didn’t pitch Kadena as a crypto story — we pitched it as a Wall Street one: two JPMorgan execs who’d built the bank’s first blockchain. Forbes, Fortune, and Bloomberg TV followed.
In 2019, real business media wanted nothing to do with crypto. So we didn’t pitch Kadena as a crypto story — we pitched it as a Wall Street one: two JPMorgan execs who’d built the bank’s first blockchain. Forbes, Fortune, and Bloomberg TV followed.
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Vanta had quietly built the platform that automates security compliance — then Sequoia led their Series A and they needed to become the category in one moment. So we ran surgery, not volume: six placements averaging 92 domain authority, anchored by a Forbes exclusive that landed Vanta on Forbes’ Next Billion-Dollar Startups list.
Vanta had quietly built the platform that automates security compliance — then Sequoia led their Series A and they needed to become the category in one moment. So we ran surgery, not volume: six placements averaging 92 domain authority, anchored by a Forbes exclusive that landed Vanta on Forbes’ Next Billion-Dollar Startups list.
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Sauce Labs invented cloud-based software testing — but by the time they came to us, the category’s creator had gone invisible, out-covered by LambdaTest and BrowserStack. We rebuilt their entire media program from scratch. In twelve months they went from last to first in coverage, and today they’re the company Forbes profiles on cracking AI software testing.
Sauce Labs invented cloud-based software testing — but by the time they came to us, the category’s creator had gone invisible, out-covered by LambdaTest and BrowserStack. We rebuilt their entire media program from scratch. In twelve months they went from last to first in coverage, and today they’re the company Forbes profiles on cracking AI software testing.
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Sauce Labs was building serious AI capabilities, but competitors owned the conversation. We turned original research, product launches, thought leadership, and rapid response into coverage across InfoQ, The Register, Ars Technica, SD Times, and SiliconANGLE.
Sauce Labs was building serious AI capabilities, but competitors owned the conversation. We turned original research, product launches, thought leadership, and rapid response into coverage across InfoQ, The Register, Ars Technica, SD Times, and SiliconANGLE.
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When FTX collapsed and most of crypto went into hiding, SuperLayer did the opposite—and we made sure people saw it. We landed their Polygon-led $25M fund in The Block and CoinDesk, put their leadership on CNBC twice, and earned a Fast Company feature for their portfolio. Visibility, while the market hid.
When FTX collapsed and most of crypto went into hiding, SuperLayer did the opposite—and we made sure people saw it. We landed their Polygon-led $25M fund in The Block and CoinDesk, put their leadership on CNBC twice, and earned a Fast Company feature for their portfolio. Visibility, while the market hid.

AgriERP had built its name in India’s farm sector but was invisible in America—no funding to announce, no launch, no news hook at all. In under 90 days, they had a mention in Forbes and a sponsored story in AgDaily, the trade press that sits on farm-office desks. Credibility, built from nothing.
AgriERP had built its name in India’s farm sector but was invisible in America—no funding to announce, no launch, no news hook at all. In under 90 days, they had a mention in Forbes and a sponsored story in AgDaily, the trade press that sits on farm-office desks. Credibility, built from nothing.
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Four years, three funding rounds, and three continents. We helped CircleCI grow from startup to category leader through product launches, funding announcements, thought leadership, and tier-one coverage.
Four years, three funding rounds, and three continents. We helped CircleCI grow from startup to category leader through product launches, funding announcements, thought leadership, and tier-one coverage.
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In late 2021, every social audio app was “the next Clubhouse.” We positioned Walkie-Talkie as the opposite — raw, anonymous, built for Gen Z, not Silicon Valley. A TechCrunch exclusive anchored the $3.25M seed, and within weeks the app hit #1 in social networking across seven countries.
In late 2021, every social audio app was “the next Clubhouse.” We positioned Walkie-Talkie as the opposite — raw, anonymous, built for Gen Z, not Silicon Valley. A TechCrunch exclusive anchored the $3.25M seed, and within weeks the app hit #1 in social networking across seven countries.
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Welcome came to us one week from their Series A — no comms team, no agency, launching $12M into a category already owned by Hopin at a $5 billion valuation. We found the frame: the “Ritz-Carlton for event platforms.” In seven days, they went from unknown to TechCrunch, VentureBeat, and Fortune — the same week.
Welcome came to us one week from their Series A — no comms team, no agency, launching $12M into a category already owned by Hopin at a $5 billion valuation. We found the frame: the “Ritz-Carlton for event platforms.” In seven days, they went from unknown to TechCrunch, VentureBeat, and Fortune — the same week.
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Density built privacy-first sensors that show how people actually use space — a brilliant answer with no urgent question, until COVID made every company desperate to know who was in the building. We made Density the answer: a $51M Series C across Forbes, TechCrunch, and Fortune, and the name journalists now call on the future of work.
Density built privacy-first sensors that show how people actually use space — a brilliant answer with no urgent question, until COVID made every company desperate to know who was in the building. We made Density the answer: a $51M Series C across Forbes, TechCrunch, and Fortune, and the name journalists now call on the future of work.
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At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
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We transformed a 45-second automatic shutoff that kept a jobsite from flooding into a powerful conservation story, connecting Brickeye’s technology to construction waste and water sustainability.
We transformed a 45-second automatic shutoff that kept a jobsite from flooding into a powerful conservation story, connecting Brickeye’s technology to construction waste and water sustainability.

Imprint was competing for credit card deals against JPMorgan, Citi, and Synchrony — banks with hundred-year track records. In a market of maybe ten deals a year, the problem wasn’t awareness, it was perception. We landed one deep Forbes feature that made Imprint look like a peer, not an underdog — and a year later, it was named to Forbes’ Next Billion-Dollar Startups list.
Imprint was competing for credit card deals against JPMorgan, Citi, and Synchrony — banks with hundred-year track records. In a market of maybe ten deals a year, the problem wasn’t awareness, it was perception. We landed one deep Forbes feature that made Imprint look like a peer, not an underdog — and a year later, it was named to Forbes’ Next Billion-Dollar Startups list.

TrueUSD entered a market dominated by an opaque incumbent. During our 2018-2019 work, we positioned it around its real-time attestations—earning coverage in The Wall Street Journal, Bloomberg, and The Economist as it became a top-five digital dollar at the time.
TrueUSD entered a market dominated by an opaque incumbent. During our 2018-2019 work, we positioned it around its real-time attestations—earning coverage in The Wall Street Journal, Bloomberg, and The Economist as it became a top-five digital dollar at the time.
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Three days before launch, the wire service killed YieldClub’s release. We pivoted in 72 hours.
Three days before launch, the wire service killed YieldClub’s release. We pivoted in 72 hours.
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After 13 profitable but largely invisible years, Files.com needed a story bigger than file transfer. We positioned the company as a market disruptor and used the ExaVault acquisition to secure 13 placements across VentureBeat, Fortune, IT Pro, PC Pro, and Tom’s Guide.
After 13 profitable but largely invisible years, Files.com needed a story bigger than file transfer. We positioned the company as a market disruptor and used the ExaVault acquisition to secure 13 placements across VentureBeat, Fortune, IT Pro, PC Pro, and Tom’s Guide.
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Tenzo’s £600K and £1.4M rounds were too small for major tech media. We shifted the story from funding to food waste and business impact, securing exclusives in TechCrunch and VentureBeat.
Tenzo’s £600K and £1.4M rounds were too small for major tech media. We shifted the story from funding to food waste and business impact, securing exclusives in TechCrunch and VentureBeat.

Campaign Monitor was profitable for a decade with 100,000+ customers, yet nearly unknown in the US. We turned that anonymity into the story and secured coverage in Forbes, The Wall Street Journal, Fortune, TechCrunch, and VentureBeat.
Campaign Monitor was profitable for a decade with 100,000+ customers, yet nearly unknown in the US. We turned that anonymity into the story and secured coverage in Forbes, The Wall Street Journal, Fortune, TechCrunch, and VentureBeat.
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Brickeye came to us with a $10M Series B. We turned its story about automated water-damage prevention into an Engineering News-Record exclusive, connecting the technology to the builders’ risk challenges facing contractors, developers, and insurers.
Brickeye came to us with a $10M Series B. We turned its story about automated water-damage prevention into an Engineering News-Record exclusive, connecting the technology to the builders’ risk challenges facing contractors, developers, and insurers.

We repositioned Arable’s technology around water conservation and corporate sustainability, helping open the door to partnerships with Google and other global companies.
We repositioned Arable’s technology around water conservation and corporate sustainability, helping open the door to partnerships with Google and other global companies.


Turn your executives’ expertise into timely commentary, interviews, and articles that bring a useful perspective to your industry.
Find the right conferences, pitch your speakers, and prepare your team to take the stage.
Give your funding rounds, product launches, and company milestones a clear story and a focused media campaign.
Articles, press releases, and executive content built from your ideas and written in your voice.
Develop original research, uncover the strongest findings, and turn them into stories worth covering.
Connect your company’s news and expertise with the journalists who cover your industry.
Find relevant awards and build submissions that make a clear case for your company’s achievements.
Prepare your team for analyst briefings and build relationships that help analysts understand your business.
Help buyers discover your company through AI-generated answers, with clearer content and credible third-party coverage.




