Why Salient
We MakeTech Startups Impossible to Ignore
In the past 10 years, we’ve helped 9 companies reach unicorn status — most from early stage
The work behind the coverage.
We follow your market, interview your team and develop the material. You get recommendations and drafts to review, rather than another request to start from scratch.
In the news
Recruiting Electricians and
Carpenters by the
Thousands
and Google launch skilled
trades workforce initiative
jobs program for AI data
center buildout
The interview
Steve Chew
construction workflows get
automated more easily with
AI than service workflows.”
all equally protected from AI.
Routine building work and on-site
troubleshooting face different risks.
His background
Chanani
complex projects—and argued it
could do the same for homebuilding.
Her reporting
Short at North Carolina
Warehouse
Undocumented Workers,
and Those Who Hire Them
a Warning Sign for the
U.S. Economy
The briefing
BuildOps
New investment in
technician training.
Hiring won’t fix time lost
to dispatch and paperwork.
Show how existing crews
can take on more work.
The article draft
Your job isn’t safe
because it’s physical
By Steve Chew
“The blue-collar and
white-collar split tells you
nothing useful about AI.”
Published
Could Solve America’s
Housing Shortage
A relevant approach
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O’Brien
Pitched her hiring data from
600+ commercial contractors.
A call with the CMO and
an ongoing connection for
future labor-market reporting.
What happens after “yes”
No ramp-up. No waiting. No wondering what’s happening.
Ideas before you sign
The first call isn’t discovery theater. You get real angles, real targets, real strategy — before we’ve even started
You see everything
Every media list. Every reply we get. Every plan we make. Shared live — not in a monthly PDF.
- TechCrunch (sent 10:30)
- Forbes (pending)
- Time (drafting)
- Fast Company (drafting)
- The Spoon (drafting)
Project progress: 65%
Q3 Launch campaign Concept
Due: Today, 18:00
B2B Messaging Matrix
Updated: 2h ago
Tag: Ready for execution
Competitor Audit Q4
Due: October 20
(10:30 AM)
“Yes, perfect! Let's prioritize the LinkedIn list. Excellent start.”
(10:45 AM)
“Great progress. One thought: can we cross-check the Wired contact details? The last time it bounced.”
We join your world
Slack, email, shared drives — whatever you use. We plug in. You don’t learn new systems.
No warm-up lap
Not “give us 30 days to prepare materials.”
Switching Agencies?
We’ll clean up the mess
Even if your previous agency left things in disarray — broken media lists, scattered assets, no documentation — we’ll gather and organize everything to make your transition seamless.
Our clients are backed by the world’s top investors
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5.0 for a reason
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Salient took a deeply technical product and turned it into a story people outside the developer world actually cared about. They shaped how the market understood Browserbase from day one.
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What stood out most was their ability to balance strategic thinking with hands-on execution. They understood our industry.
Ready?
Become impossible to ignore
You’ve seen the proof. You know how we work. If you’re ready to be the name people think of when they think about your space — let’s talk
Questions We Get
Honest answers — the kind that help You choose with confidence
How much does this cost?
Most clients pay between $10K and $20K per month, with $15K being typical, on a six month minimum. What moves it is scope: how many announcements are in the year, how many executives we're positioning, whether analyst relations is in. We tell you what we recommend and why on the first call. If a quote comes in well under that range, ask who is actually doing the work day to day, because that is usually where the difference is.
Is my company ready for PR?
You're ready when you have something real that someone outside the company can verify. A product in use, customers who will talk about it, numbers you're willing to show. You do not need a funding round. AgriERP came to us with no raise, no launch and no executive hire, and had a mention in Forbes inside ninety days. The thing that actually holds companies back is not having a single customer cleared to speak to a reporter.
What if I don't have big news?
Most of the work happens between announcements, and that is the part that separates a programme from a campaign. Arable ran years at fourteen to twenty-six pieces of coverage off a handful of announcements. Three things make that possible: a customer cleared to talk, more than one spokesperson so the founder isn't a bottleneck, and first-party data only you have. Companies that wait for news get covered two or three times a year and wonder why.
How much of my time will this take?
We handle the writing, pitching, outreach, and coordination. Your team provides company context, customer proof points, approvals, and time with spokespeople. The time required depends on the campaign and interview schedule. We agree on those needs with you before work begins.
What if it's not working?
You'll know inside ninety days, and so will we. Our own numbers: reporters reply at a median of seventeen days, and 54% of replies arrive more than a week after the pitch, so month one can look like nothing is happening when it is. By day ninety there should be replies, named reporters who know you, and at least one story. If there aren't, we tell you rather than sending a report about reach. Our average client relationship runs twenty-seven months, and nobody stays that long on something that isn't working.
From the field
Ready to stop managing your agency?
