AI-native PR
Most agencies use AI. We're built from it.
The short version
At a normal agency, people do the work and software helps around the edges. We flipped it.
Our own software does the heavy lifting on every account. Reading, research, tracking, reporting. Our senior team does the 20% that actually moves the needle: the strategy, the relationships, the story. By volume it's not close. The machines do most of the work. On purpose.
200+
automations running around the clock
3,000,000
lines of software we built ourselves
1,200+
reporters in active outreach
Why this exists
The PR playbook was built fora slower world
Twenty years ago, PR ran on a Rolodex and a press release. The tools changed, but the model didn't. Agencies still run on scattered inboxes, manual tracking, and a stack of juniors doing the reading.
In five years every PR firm will run like this. We're already doing it, on real accounts, with three million lines of our own code.
Justin Mauldin
Founder & CEO, Salient PR
What we built
The agency runs on software we wrote ourselves.
Most agencies "use AI" the way they use a coffee machine. A quick draft here, a lookup there.
We built our own: three million lines of software running 200+ automated workflows around the clock. It reads the news, researches reporters, preps pitches, tracks every placement, captures every meeting, and reports in real time, all in one system our team works inside every day.
And we engineer it like the software company it is. More than 50,000 automated tests keep it honest, and when the system writes new code for itself, a second AI reviews that work before it ships. Nothing about it is a black box.
How it works
The Machines Do The Grunt Work. The Seniors Do The PR.
"No juniors" doesn't mean no junior work. It means software does it, faster and at a scale no junior could touch. Here's the split.
The AI handles the 80%:
Our senior team handles the 20%:
This Is What AI-Native Looks Like
Here's the volume it handles in a normal week.
- 01
Millions of words read and written by our system every week
- 02
Thousands of news articles scanned and triaged, so the right story never slips past
- 03
18 tools and platforms, from Slack and email to media databases and reporting, running as one connected system
- 04
Every client meeting captured and turned into tracked action
- 05
Every coverage report built automatically and shared live
- 06
A second AI that reviews our own AI's work before it ships
Proof
Live On Every Account We Have
The same senior team that put BuildOps in TechCrunch and landed Browserbase an exclusive in VentureBeat runs every account on this system. It's behind the daily work for companies like:
AgTech
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AI
AI
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Construction
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IoT
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The honest version
Where the software stops
There's a bad version of this: faster output, thinner thinking, generic pitches, less care. We'd rather lose a pitch than send one we don't believe.
The software handles what should've been automated years ago. It doesn't set strategy, build a relationship, or know which angle a journalist will bite on. Our people do that. Journalists still respond to a real story from a person they trust.
The bottom line
The Team Behind The Software
Every agency will soon claim they "use AI." We built ours. Hire us for the people who did.
A senior team, led by the founder, with the leverage to act like a shop three times its size. That's what the software is for.
The rest of the industry will catch up eventually. We're already running.
Ready to stop managing your agency?
