The leading construction PR agency for construction tech and contractor platforms
A decade of earning coverage for the companies modernizing construction, from contractor SaaS platforms to jobsite IoT that prevents water damage at 2am on 40-story towers.
Who We Work With
Construction PR that earns contractor, specifier, and capital trust
If you’re selling to contractors, developers, specifiers, or insurance stakeholders, we know how to earn their trust.
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Contractor management and field service software
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Jobsite IoT and risk prevention
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BIM, construction data, and preconstruction tech
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Builders’ risk, insurance, and compliance platforms
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Construction robotics and automation
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Sustainable construction and embodied carbon tools
Who We Are
Founder-led construction PR agency
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Construction public relations services we deliver
We create integrated PR campaigns that build credibility with contractors, specifiers, investors, and insurance underwriters simultaneously.
Results That Matter
Clear results. Real recognition. Proven growth for construction tech companies
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Brickeye
At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
Alex Fuentes
EVP Strategic Growth and Business Development at Brickeye
5.0
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
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Brickeye
At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
BuildOps
BuildOps hit unicorn status. Then the Governor showed up. We put their CEO in Newsweek, then drove their Series C across TechCrunch and Reuters. Today, politicians cut ribbons at their expansions.
RC Victorino
Director of Brand, Content, and Comms at BuildOps
5.0
What stood out most was their ability to balance strategic thinking with hands-on execution. They understood our industry, knew how to position our leadership team effectively, and brought ideas to the table that helped us show up in the right places at the right time.
BuildOps
BuildOps hit unicorn status. Then the Governor showed up. We put their CEO in Newsweek, then drove their Series C across TechCrunch and Reuters. Today, politicians cut ribbons at their expansions.
With Salient PR
Our construction PR campaigns drive measurable impact, from investor confidence to contractor adoption and the insurance underwriter trust that opens new categories.
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Gain coverage in top construction trade, business, and tech media
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Build trust with general contractors, specifiers, and developers
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Engage insurance underwriters, subcontractors, and partners
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Drive adoption of your construction technology
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Strengthen your reputation as a credible construction tech leader
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
What stood out most was their ability to balance strategic thinking with hands-on execution. They understood our industry.
Our Formula
How we approach high-impact construction PR
Construction Fluency
A decade in construction tech. We know the publications, the journalists, and the skeptical contractors you’re selling to.
Data-First
Contractors don’t want your pitch. They want deployment numbers, cost savings, and claim reduction data. We help you turn the numbers into stories.
Specialist Network
25+ vetted experts, former reporters, SEO, GEO, brought in when needed, not stacked on your bill.
Senior-Led
No hand-offs to juniors. Your account is run by people with 10+ years in the work.
Full Transparency
You see everything. Pitches, media lists, responses. No black box.
Storytelling
The jobsite that shut off its own water at 2am. The unicorn SaaS platform that grew through the old-school industry. We find the moment that hooks reporters.
AI Intelligence Layer
Real-time news monitoring matched to your data and category. When the right story breaks, we’re pitching the next morning.
Built for Speed
Startup DNA. No month-long kickoffs. From day one, we’re moving.
Key insights before you choose your construction PR agency
Everything You Need to Know about Construction PR
Honest answers — the kind that help you choose with confidence.
Do you work only with construction tech companies, or also with contractors and builders?
Our focus is construction technology companies selling into the construction industry. We occasionally support contractor or builder brands on reputation work, but the core practice is construction tech PR.
How do you reach contractors versus enterprise developers versus investors?
We tailor the story and media outreach to each audience. For contractors, we focus on jobsite performance, productivity, and cost savings. For developers, we emphasize project delivery and risk. For investors, we lead with customer adoption, market opportunity, and growth. Each angle goes to the trade, business, or financial journalists who cover those priorities.
Can you support launches tied to trade shows like World of Concrete, CONEXPO, or AEC Next?
Yes. Coordinated event campaigns with pre-show exclusives, on-site press meetings, analyst briefings, and post-event syndication.
How do you handle the insurance and builders’ risk angle?
We pitch separately to insurance trade press and construction trade press with angle-specific briefings. Underwriters and contractors read different outlets.
What budgets or pricing models do you offer for construction PR?
Construction PR retainers start at $10,000 per month, with $15,000 typical, and scale with announcement cadence, trade show support, awards programs, and analyst relations.
How soon can we expect visible PR results for our construction tech brand?
Most construction tech clients see their first tier-one placement within 60 to 90 days. For Brickeye, that first placement was an ENR exclusive.
Who will handle our account day-to-day?
You will work directly with Justin. With 20 years in PR, he personally leads every partnership, supported by a senior team of former journalists.
Can you help with regional expansion PR, like new office openings?
Yes. BuildOps’s Raleigh HQ opening earned coverage from Governor Josh Stein, Mayor Janet Cowell’s ribbon cutting, NYSE TV, Axios Raleigh, and regional press.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk construction
Tell us what you’re building. We’ll help you earn credibility with contractors, investors, and the trade press that sits on jobsite desks
