The Jobsite That Shut Off Its Own Water at 2am

At a Glance

• Original Placements: 15+
• Key Win: ENR Exclusive
• Syndication: 737 Sites

The Partnership 

Brickeye came to Salient PR with a $10M Series B to announce. We delivered an exclusive in Engineering News-Record that positioned their platform as the construction industry's first autonomous risk mitigation system.

The Challenge 

Construction IoT is a crowded category. Every company claims to "monitor jobsites" and "reduce risk." Brickeye's platform does something fundamentally different—it intervenes automatically—but that distinction gets lost in a sea of sensor pitches. We needed a story that made autonomous intervention impossible to ignore.

The Strategy

• Led with the scene: 2am, 40-story tower, water line ruptures, nobody on site—45 seconds later, the system shuts it off autonomously. The site was kept from flooding. That image opened every pitch.
• Customers over company: Three interviews secured, including a customer who believed in Brickeye enough to invest in the round.
• Targeted buyers, not VCs: ENR reaches the contractors and developers who decide whether IoT technology gets deployed on jobsites.

The Results 

Trend piece, not funding announcement: ENR framed Brickeye as the solution to an industry-wide crisis. One customer spoke with the reporter for 75 minutes. Another opens and closes the final piece.

Tier-one newsletter placement: TechCrunch StrictlyVC, The Logic.

National syndication: Globe and Mail, Yahoo Finance, USA Today, and 737 sites via wire.