AgTech

From Zero Customers to Global Leader: How Salient PR Built Arable’s Brand Since 2016

Project duration

2016-Present

Published date

Apr 2026

Agricultural drone spraying crops over a green field in evenly spaced rows during daytime.

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Summary

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

At a Glance

Relationship: Since 2016 — From Seed to Scale
Volume: 351 Pieces — Consistent Cadence
Reach: 9.6M Views — Global Audience
Media Quality: 54 Avg. DA — High-Authority SEO

The Partnership

Salient PR didn’t just run a campaign for Arable; we became their long-term growth partner. Since 2016, we have worked side-by-side with leadership to navigate the journey from an unfunded startup to a Series C global leader.

The Challenge

When the engagement began, Arable had zero customers and a Minimum Viable Product. The challenge wasn't just "getting press"; it was earning credibility in the agriculture sector—a space where trust is historically hard-won and skepticism of new tech is high.

Close-up of glossy green glass spheres linked like molecules, with blurred spheres in the background.

How We Did It

Our strategy had to evolve as the client grew. We acted as an extension of their internal team to execute three distinct phases:

Building the Mission: In the early days, we focused on the vision—connecting Arable to global conversations on climate resilience and food security to attract investors.
Proving the Tech: As the product launched, we pivoted to evidence-based PR, leveraging case studies to prove ROI to farmers.
Cementing the Legacy: We validated their market leadership by securing high-trust awards from Fast Company, AgTech Breakthrough, and IDEA.

The Results

The longevity of this partnership speaks for itself. We helped Arable transition from an unknown entity to a recognized name in climate-smart agriculture, securing features in TIME, Quartz, and IEEE Spectrum. This consistent visibility supported successful fundraising and partnerships with Google and the World Food Programme.

White wind turbines line a vibrant yellow flower field under a blue, lightly clouded sky.

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

Portrait of Kristie Jones, a professional woman with blonde hair wearing a gray blazer and black top, smiling in front of a blurred cityscape background.

Working with Salient PR was a highly collaborative and strategic experience. Every deliverable exceeded expectations.

Kristie Jones

VP Marketing at Arable

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