The leading sustainability PR agency for climate and cleantech brands
Clear, credible communication is what sets real sustainability leaders apart in a market shaped by scrutiny.
Who We Work With
Built for organizations driving sustainable change
We work with trailblazing companies and organizations that are shaping the future through sustainability, innovation, and environmental leadership.
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Renewable Energy
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Clean Technologies
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Environmental Advocacy
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ESG-Focused Organizations
Who We Are
A sustainability PR agency led by senior experts
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Sustainability PR services we provide
We help sustainability brands build credibility and communicate progress clearly.
Why It Matters
Sustainability communications require credibility
Arable
We repositioned Arable’s technology around water conservation and corporate sustainability, helping open the door to partnerships with Google and other global companies.
Kristie Jones
VP Marketing at Arable
5.0
Working with Salient PR was a highly collaborative and strategic experience. With each initiative, they focused on driving meaningful impact and delivering measurable results. They helped us creatively navigate time and resource constraints and were always willing to iterate until we achieved the best outcome. Thanks to their commitment and thoughtful approach, every deliverable exceeded expectations.
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Arable
We repositioned Arable’s technology around water conservation and corporate sustainability, helping open the door to partnerships with Google and other global companies.
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Brickeye
We transformed a 45-second automatic shutoff that kept a jobsite from flooding into a powerful conservation story, connecting Brickeye’s technology to construction waste and water sustainability.
Alex Fuentes
EVP Strategic Growth and Business Development at Brickeye
5.0
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
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Brickeye
We transformed a 45-second automatic shutoff that kept a jobsite from flooding into a powerful conservation story, connecting Brickeye’s technology to construction waste and water sustainability.
With Salient PR
Our sustainability PR campaigns help brands earn trust, increase visibility, and communicate meaningful progress with clarity and credibility.
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Engage stakeholders, investors, customers, and media
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Communicate sustainability commitments clearly and credibly
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Build trust in a market shaped by greenwashing and greenhushing
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Showcase progress through ethical storytelling and impactful campaigns
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Strengthen your position in sustainability and ESG communications
Working with Salient PR was a highly collaborative and strategic experience. Every deliverable exceeded expectations.
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
Our Formula
A strategic approach to sustainability PR
Sustainability Fluency
We understand the language, expectations, and pressures shaping sustainability communications today.
Data-First
In sustainability, trust is earned through evidence, clarity, and consistency — not overstatement.
Specialist Network
25+ vetted experts, including former journalists, SEO, and GEO specialists, brought in when needed, not stacked on your bill.
Senior-Led
Your program is led by experienced operators with 10+ years in the work. No junior hand-offs.
Full Transparency
You see the outreach, the pitches, the responses, and the results. No black box.
Storytelling
We turn technical, policy-heavy, or complex sustainability work into stories people can understand and trust.
AI Intelligence Layer
Real-time news monitoring matched to your data. When the right story breaks, we’re pitching the next morning.
Built for Speed
No bloated process. No wasted motion. Just strategic execution that helps sustainability brands earn meaningful visibility.
Before you hire a sustainability PR agency
Everything you need to know about sustainability PR
Honest answers — the kind that help you choose with confidence.
Do you work only with sustainability companies, or also with climate tech and cleantech brands?
We work with sustainability-first companies as well as climate tech, cleantech, clean energy, and ESG brands. The common thread is credibility with enterprise buyers, investors, and policymakers, and the ability to stand up to reporters watching for greenwashing.
How do you handle greenwashing concerns and reporter skepticism?
We do not write claims we cannot back with numbers. Every sustainability PR campaign starts with real impact data: tons of CO2, kilowatt-hours, gallons of water, dollars saved. Reporters trust stories that include verified measurement, third-party audits, and customer proof points.
Where are you based, and do you support clients globally?
Salient is based in Austin, Texas, and runs campaigns for climate and cleantech clients across North America, Europe, and Asia. We have secured coverage in outlets ranging from TIME and Fast Company to regional trade press in 32+ countries.
What budgets or pricing models do you offer for sustainability PR?
Sustainability PR engagements start at $10,000 per month on retainer, with $15,000 typical, and scale with announcement cadence, awards programs, analyst relations, and data campaigns tied to real impact reporting. No setup fees.
How soon can we expect visible PR results for our climate tech brand?
Most climate tech clients see their first tier-one placement within 60 to 90 days, and a sustained coverage rhythm by month three. Speed depends on the strength of your real-world deployment data and spokesperson availability.
Who will handle our account day-to-day?
You will work directly with Justin. With 20 years in PR, he personally leads every partnership, from strategy through execution, supported by a senior team of former journalists and industry experts.
Do you support ESG communications strategy alongside media relations?
Yes. Our ESG communications programs include executive positioning, bylines, ESG report launches, analyst relations, and stakeholder-facing media strategy. We connect what your company reports externally to what reporters and investors find credible.
Can you coordinate campaigns around COP, Climate Week NYC, and Earth Day?
Yes. We run coordinated event campaigns with pre-event exclusives, on-site press meetings, panel placements, and post-event syndication. Our clients have earned coverage and speaking slots at Climate Week NYC, COP conferences, and Earth Day tie-ins.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk Sustainability PR
Tell us about your goals, your message, and the impact you want to create.
