Sustainability

The 45-Second Shutoff: How Prevention Became Conservation

Project duration

2026

Published date

Jul 2026

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Summary

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

At a Glance

Original Placements: 15+
Key Win: ENR Exclusive
Syndication: 737 Sites

The Partnership

Brickeye came to Salient PR with a $10M Series B to announce. We delivered something better: an exclusive in Engineering News-Record that positioned their IoT platform as the construction industry's answer to resource waste at scale.

The Challenge

Construction is one of the world's largest sources of material waste—and water damage is the single largest insurance claim in the industry. Brickeye's platform prevents both, but "IoT monitoring for construction sites" doesn't turn heads. We needed a story that made prevention tangible.

The Strategy

Led with the scene: 2am, 40-story tower, water line ruptures, nobody on site—45 seconds later, the system shuts it off autonomously. The site was kept from flooding. That image opened every pitch.
Customers over company: Three interviews secured, including a customer who believed in Brickeye enough to invest in the round.
Targeted buyers, not VCs: ENR reaches the contractors and developers who decide whether sustainability technology gets deployed on jobsites.

The Results

Trend piece, not funding announcement: ENR framed Brickeye as the solution to an industry-wide crisis. One customer spoke with the reporter for 75 minutes. Another opens and closes the final piece.

Tier-one newsletter placement: TechCrunch StrictlyVC, The Logic.

National syndication: Globe and Mail, Yahoo Finance, USA Today, and 737 sites via wire.

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

Portrait of Alex Fuentes, a smiling man with a beard wearing a dark blazer and light blue shirt in a bright modern office setting

Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.

Alex Fuentes

EVP Strategic Growth and Business Development at Brickeye

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