InsurTech

When Builders’ Risk Insurance Started Dictating Jobsite Decisions

Project duration

2026

Published date

Sep 2026

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Summary

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

At a Glance

Original Placements: 15+
Key Win: ENR Exclusive
Syndication: 737 Sites

The Partnership

Brickeye came to Salient PR with a $10M Series B to announce. We delivered an exclusive in Engineering News-Record that positioned their BuildersRiskIQ platform as the construction industry's answer to skyrocketing insurance costs.

The Challenge

Water damage is the #1 insurance claim in construction. Premiums are rising, deductibles are ballooning, and underwriters are demanding more visibility into jobsite risk. Brickeye's platform gives insurers real-time data and contractors lower water loss deductibles—but "IoT for insurance" needed a story that resonated with both sides of the table.

The Strategy

Led with the scene: 2am, 40-story tower, water line ruptures, nobody on site—45 seconds later, the system shuts it off autonomously. Hundreds of thousands in claims avoided. That image opened every pitch.
Customers over company: Three interviews secured, including a customer who believed in Brickeye enough to invest in the round.
Targeted the decision-makers: ENR reaches the contractors and developers negotiating builders' risk policies—and the story they ran speaks directly to the underwriters pricing them.

The Results

Trend piece, not funding announcement: ENR's headline said it all: "When Builders' Risk Insurance Starts Dictating Jobsite Decisions." Brickeye was the central solution.
Tier-one newsletter placement: TechCrunch StrictlyVC, The Logic.
National syndication: Globe and Mail, Yahoo Finance, USA Today, and 737 sites via wire.

About Salient PR

Salient is a B2B tech PR agency. We help startups become the story — landing tier-one coverage, building executive visibility, and turning attention into pipeline.

Senior team. No hand-offs. Radical transparency. If you’re ready to talk, reach out.

Contact

https://www.salientpr.com/contact-us

Portrait of Alex Fuentes, a smiling man with a beard wearing a dark blazer and light blue shirt in a bright modern office setting

Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.

Alex Fuentes

EVP Strategic Growth and Business Development at Brickeye

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