Most PR is Noise. This Isn't
Journalists get 300 pitches a day. We make sure yours is one they actually read.
The problem
And right now, you're not in the conversation
- 01
Competitors with worse products are getting press
- 02
Prospects choose the name they’ve heard of
- 03
Investors pattern-match on who’s getting buzz
- 04
Being invisible is expensive
What our media relations work includes
Proactive Media Outreach
Pitching your stories to journalists who cover your space — each researched individually, customized for their beat, and sent only when there’s a genuine fit.
Reactive & Newsjacking
When news breaks in your industry, we get you into the story while it’s still being written — not a week later.
Journalist Relationships
We maintain real relationships with reporters who cover your beat. When they need an expert quote or a trend comment, you’re who they think of.
Media Monitoring & Tracking
Coverage tracking, share-of-voice against competitors, and clear reporting on what’s landing — and what’s not.
How we’re different
Most Agencies
Blast 500 journalists and hope
Junior staff run your account
Relationships are transactional
Salient PR
Research each journalist, pitch 20 who actually fit
Founder-led execution on every account
We build real relationships that compound over time
Results talk. We just Make The introductions
Salient took a deeply technical product and turned it into a story people outside the developer world actually cared about. They shaped how the market understood Browserbase from day one.
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Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Is this you?
B2B tech companies with something real to say
Teams tired of paying for activity reports instead of results
Companies who want sustained visibility, not one-off hits
Before we start Making Headlines
Honest answers — the kind that help you choose with confidence.
What's the difference between media relations and PR?
Media relations is the part of PR focused on journalists: finding relevant stories, pitching them, and building relationships that can lead to earned coverage. PR is broader. At Salient, that also includes services such as thought leadership, writing, analyst relations, awards, and speaking. We recommend the mix that fits your goals rather than treating every service as a requirement.
How much does a B2B tech PR agency cost?
A B2B tech PR retainer at Salient is $10,000 per month minimum, $15,000 typical, and up to $20,000, and the number tracks how many of our nine services you're running. Six-month minimum, and either side can leave on 30 days' notice. Almost nobody in this industry publishes a price, because a hidden one lets them quote you based on what they think you can pay.
How long until we see coverage?
Most clients see first placements in month two or three. That timing is an estimate, not a measurement. Reporters often take a week or more to reply, so month one buys research, not clippings, and a week of silence from a reporter is not a no.
What if we don't have major news right now?
Most of our clients have no major news most of the time, and it matters less than the industry implies. Coverage comes from having a point of view on something already happening in your market. Announcements are a handful of days a year. The rest is commentary, trend stories and arguments worth having, which our thought leadership and writing programs feed. That's the part that compounds, and it's why the quiet months are the ones that decide whether this works.
How is this different from what we tried before?
Two things: how many journalists we pitch, and who actually runs your account. Most agencies send one pitch to 500 journalists and report the sends back as activity. We research each reporter and pitch the twenty who genuinely fit, so the replies we get are interested rather than polite. The second difference is that the person who sold you the account runs it. No handoff to a junior team in month two.
What do you need from us?
We need an hour or two of your time a month, plus fast answers when a reporter is on deadline. We handle the research, the targeting, the writing and the outreach. What we can't manufacture is your actual point of view, and we can't take an interview on your behalf. The clients who get the most out of this reply same-day when something breaks. The ones who take a week lose the story to whoever answered first.
Ready to stop managing your agency?
