The leading fintech PR agency for payments, lending, and financial infrastructure
A decade of earning coverage for the companies rebuilding finance, from stablecoin infrastructure to co-branded credit cards to pre-seed savings apps.
Who We Work With
Fintech PR that earns buyer and investor trust
We work with fintech companies from pre-seed through Series C selling to consumers, enterprise buyers, and institutional partners where credibility drives decisions.
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Payments and digital wallets
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Lending, credit, and co-branded cards
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Digital banking and neobanks
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Stablecoin, RWA, and financial infrastructure
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Wealth management and investing apps
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InsurTech and compliance platforms
Who We Are
Founder-led fintech PR agency
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Fintech public relations services we deliver
We craft integrated PR campaigns that build trust, shape perception, and drive institutional credibility.
With Salient PR
Our fintech PR campaigns deliver institutional credibility that moves deals, closes rounds, and earns regulator, investor, and customer trust simultaneously.
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Gain coverage in top fintech, business, and financial media
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Build trust with institutional investors, regulators, and enterprise buyers
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Compete against legacy banks with earned credibility
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Support fundraising, exchange listings, and partnership announcements
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Strengthen reputation through thought leadership and regulatory transparency
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Salient took a deeply technical product and turned it into a story people outside the developer world actually cared about. They shaped how the market understood Browserbase from day one.
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Our Approach
Strategic formula for high-impact fintech PR
Fintech Fluency
A decade working across payments, lending, stablecoins, and financial infrastructure. We know the publications, the reporters, and the regulatory context.
Data-First
Reporters don’t want your pitch. They want proof: transaction volume, user growth, regulatory approvals, audited reserves. We help you get the numbers into stories that land.
Specialist Network
25+ vetted experts, former journalists, SEO, GEO, brought in when needed, not stacked on your bill.
Senior-Led
No hand-offs to juniors. Your account is run by people with deep experience in the work.
Full Transparency
You see everything. Pitches, media lists, responses, and progress. No black box.
Storytelling
The founder who left JPMorgan. The attestation that became the industry standard. The pre-seed launch that outran Coinbase’s spinout. We find the signal reporters remember.
AI Intelligence Layer
Real-time news monitoring tied to regulatory filings, earnings, and category moves. When the right story breaks, we’re pitching the next morning.
Built for Speed
Three days from dead wire to WSJ coverage. Fintech timelines demand it. So do we.
Before you hire a fintech PR agency
Common questions about fintech PR
Honest answers — the kind that help you choose with confidence.
Do you work with early-stage fintech startups, or only later-stage companies?
Both. Our fintech clients have ranged from pre-seed to Series B. We work at any stage where there is a real product, real users or testnet traction, and a credible team. Pre-product PR focuses on founder positioning and investor-facing credibility.
How do you handle regulatory sensitivity in fintech PR?
NDAs are standard. We coordinate with legal and compliance teams before pitching anything that touches regulated activity, including licensing, reserves, custody, AML, and KYC. For stealth launches and regulatory moments, we work under strict embargo with reporters who have a track record of honoring it. Credibility with regulators matters as much as credibility with the press.
What outlets matter most for fintech PR?
Tier-one business media like Forbes, Fortune, The Wall Street Journal, and Bloomberg build institutional credibility. Fintech-specific outlets like Fintech Business Weekly, The Financial Brand, and American Banker add industry depth. VC newsletters like Term Sheet, Pro Rata, StrictlyVC, and The Information extend investor reach. The strongest programs usually hit at least two of those three tracks.
How long does fintech PR take to show results?
First tier-one placement often comes within 60 to 90 days. A sustained coverage rhythm usually builds by month three.
Do you support stablecoin, crypto, or digital asset companies?
Yes. We run a dedicated crypto PR practice for Web3 and blockchain-first brands. Stablecoin, RWA, and on-chain finance naturally span both practices, and we coordinate internally to keep the narrative consistent across fintech and crypto media.
What budgets or pricing models do you offer for fintech PR?
Fintech PR retainers start at $10,000 per month, with $15,000 typical, and scale with announcement cadence, regulatory communications, analyst relations, and data campaigns. There are no setup fees. Pricing reflects senior-only staffing and the complexity of embargoed outreach in regulated categories.
Who will handle our account day to day? Will Justin personally be involved?
You will work directly with Justin. With 20 years in PR, he personally leads every partnership, supported by a senior team of former journalists and industry experts. You get real experience on your account, not a training ground.
Can you coordinate PR with our investor communications?
Yes. We routinely align public narrative with board-level communications.
How do you approach crisis communications for regulated fintechs?
We move fast with immediate monitoring, spokesperson preparation, and direct outreach to the publications most likely to cover the story anyway. In fintech crises, transparency and speed matter. We coordinate with legal, compliance, and investor teams to make sure the narrative holds under scrutiny.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk Fintech
Tell us what you’re building. We’ll help you earn credibility with buyers, investors, and regulators.
