Own the stat everyone quotes
Original research that makes you the source, not a commentator.
The problem
You're citing everyone else's data. They should be citing yours
- 01
Your competitors are getting coverage because they have proprietary research
- 02
You're stuck reacting to industry reports instead of creating them
- 03
Journalists want data, and you don't have any they can't find elsewhere
- 04
You know your market, but you can't prove it
What our data campaigns include
Research Design
Developing survey questions that produce newsworthy findings—not just data that's useful internally, but stats journalists want to write about.
Survey Execution
Partnering with research firms to field surveys at scale. Typically 500-1,000 respondents for credibility.
Analysis & Story Development
Finding the angles. One survey can produce a dozen different stories for different audiences.
Report Creation
A polished report that becomes an ongoing asset—for media, for sales, for investors.
Media Campaign
We turn the findings into tailored pitches for relevant journalists and manage the outreach. Editors decide what gets published.
Why we’re different
Most Agencies
Design surveys for internal use
One report, one pitch
Data sits on a landing page
Research is the deliverable
Salient PR
Design surveys for headlines
One survey, dozens of stories across segments
Outreach continues beyond launch
Research backed by media outreach
Results talk. We just Make The introductions
Working with Salient PR was a highly collaborative and strategic experience. Every deliverable exceeded expectations.
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I’ve worked with a lot of PR agencies, most of whom I would not want to work with again. This is not the case with Salient. I wholeheartedly recommend this group.
Who our work was built around
Companies that want to own a narrative in their industry
Teams tired of commenting on other people's research
Leaders who want data that opens doors with press, prospects, and investors
Before you say yes
Honest answers — the kind that help you choose with confidence.
How much does a data campaign cost?
Fielding the survey is the biggest line item in a data campaign. That cost is billed directly by the research firm running the panel, Statista or similar, so it never goes through us and sits on top of your retainer. You are buying responses from a specific audience, and specific audiences are expensive. 500 general business decision-makers cost a fraction of 500 hospital CIOs. If your budget only supports a sample too small to survive a reporter's questions, we will tell you to spend the money somewhere else.
How many people do you need to survey for the data to be credible?
500 to 1,000 respondents is the range that holds up with reporters. Below about 300, they start asking questions you would rather not answer, and any finding you want to break out by segment falls apart. Above 1,000 you are mostly buying precision nobody will notice. Who you survey matters far more than how many. 400 responses from named enterprise buyers carry more weight than 2,000 from a general panel.
How long does a data campaign take?
A data campaign runs 10 to 14 weeks from kickoff to first coverage. 2 to 3 weeks designing the questions, 3 to 4 in the field, 2 to 3 on analysis and the report, then the media campaign runs on top of that. A data campaign cannot rescue a launch date already on the calendar. Question design is the part everyone wants to rush and the part that decides whether any of it works.
Do journalists actually cover company-sponsored research?
Journalists do cover company-sponsored research, but only when the method holds up and the finding is not simply flattering to the sponsor. Reporters have been burned by surveys built to sell something, so they check the sample size, who was surveyed and who paid. Publish all three.
What if the findings aren't interesting?
We design the questions so that either result is a story, which is the only real protection against a finding that lands flat. Ask "are companies adopting X" and you are betting on one outcome. Ask what is stopping them and every answer is publishable. It still happens that the data comes back thin. Then we look for the segment where it isn't, and if there genuinely isn't one, we tell you rather than dressing it up.
Can we use the data for sales and marketing too?
The research is yours to use in sales and marketing, and that is usually where most of the value ends up. The report becomes sales collateral, the charts become a conference talk, individual findings run as social content for months, and your sales team gets a reason to call someone that isn't a follow-up. Most companies never open the data again once the coverage lands. Decide at the question-design stage which findings your sales team actually needs, or you get a report nobody reads twice.
Ready to stop managing your agency?
