Gaming PR agency for video games and studios
We’re gaming PR experts. We build strategies that launch, grow, and elevate brands in the global gaming industry.
Who We Work With
We partner with innovative developers and game studios that shape the future of play
As a specialized gaming PR agency, we craft stories that resonate with players, investors, and media worldwide.
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Indie game studios and developers
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Mobile and PC game companies
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Esports and streaming brands
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Publishers and gaming hardware manufacturers
Who We Are
Excellence in gaming PR and media impact
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Video game PRservices we deliver
We combine creative storytelling with targeted outreach to build your game’s visibility among journalists, creators, and player communities.
Your gaming PR agency
From mobile giants to next-gen platforms, our gaming PR campaigns earn trust, spark buzz and build lasting communities.
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Gain coverage in top gaming and business media
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Elevate brand authority and global visibility
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Drive player engagement and investor interest
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Strengthen industry credibility and thought leadership
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Salient took a deeply technical product and turned it into a story people outside the developer world actually cared about. They shaped how the market understood Browserbase from day one.
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Why Studios Work With Us
Our proven approach to powerful video game PR
Deep Industry Know-How
We understand developers, publishers, and players.
Focused on Real Results
Every campaign builds awareness, grows players, and delivers measurable ROI.
Unified Storytelling
We craft stories that connect press, players, and industry leaders through clear, consistent narratives.
Transparent and Measurable
Straightforward reporting and KPIs keep your progress clear at every stage.
Agile and Proven Team
Fast, strategic execution from senior PR experts.
Integrated and Tailored Approach
Interconnected PR programs built for the unique rhythms of mobile and cross-platform games
Specialized Support
Focused expertise across mobile, console, and PC segments for custom audience impact.
Strong Leadership and Values
Led by Justin, with clear strategy and hands-on support for your studio’s PR.
Learn before you hire a gaming PR agency
Common questions about gaming PR
Honest answers — the kind that help you choose with confidence.
How do you structure pricing for a game PR project?
Gaming PR engagements start at $10,000 per month, with $15,000 typical, and scale with launch cadence, esports tie-ins, creator coordination, and platform-specific work.
How long does it take to plan and launch a PR campaign?
Most gaming launches need 4 to 8 weeks of runway for reporter briefings, embargoed exclusives, creator coordination, and community timing.
Do you work with games in early development or pre-alpha?
Both. Pre-alpha work focuses on developer thought leadership, studio positioning, and investor-facing press. Launch campaigns focus on media coverage, creators, and community growth.
Which key markets and regions do you cover?
We run gaming PR campaigns globally, with strongest coverage in North America, Europe, and Asia Pacific, including Japan, Korea, and Southeast Asia.
How do you approach crisis PR or community backlash?
We monitor the situation, prepare your spokespeople, and coordinate outreach to the publications your players trust.
Do you help define brand voice or positioning before PR messaging?
Yes. Messaging sprints that test positioning against reporter lens, player lens, and competitor narratives before we pitch a single outlet.
Do you offer team training for internal studio comms?
Yes. Hands-on training covering media briefings, spokesperson coaching, press release workflows, and creator coordination.
How do you coordinate with our in-house marketing team?
Salient is a PR agency, not a marketing agency. We focus on earned media and coordinate with your marketing, community, and user acquisition teams so announcements, coverage, and campaign timing work together.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready to Grow Your Studio?
Book a free consultation with our leading gaming PR agency
Discover how strategic PR for video games can boost your brand’s visibility, community and sales.
