The leading AgTech PR agency for your growth
A decade of earning coverage for the companies feeding the future
Who We Work With
Built for AgTech innovators.
If you’re selling to farmers, ag enterprises, or food & bev, we know how to earn their trust.
- 01
Precision agriculture
- 02
IoT & sensors
- 03
Satellite & imaging
- 04
Robotics & drones
Who We Are
A founder-led AgTech PR agency.
I’m Justin,
founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Agri-business PR services we deliver
We create results-driven strategies that inform, inspire, and influence.
Results That Matter
Clear results. Real recognition. Proven growth for AgTech companies
AgriERP
AgriERP had built its name in India’s farm sector but was invisible in America—no funding to announce, no launch, no news hook at all. In under 90 days, they had a mention in Forbes and a sponsored story in AgDaily, the trade press that sits on farm-office desks. Credibility, built from nothing.
AgriERP
AgriERP had built its name in India’s farm sector but was invisible in America—no funding to announce, no launch, no news hook at all. In under 90 days, they had a mention in Forbes and a sponsored story in AgDaily, the trade press that sits on farm-office desks. Credibility, built from nothing.
Arable
Arable came to us with zero customers. Since 2016, we’ve grown them from startup to global leader, featured in TIME, Quartz, and IEEE Spectrum. Today they partner with Google and the World Food Programme.
Kristie Jones
VP Marketing at Arable
5.0
Working with Salient PR was a highly collaborative and strategic experience. With each initiative, they focused on driving meaningful impact and delivering measurable results. They helped us creatively navigate time and resource constraints and were always willing to iterate until we achieved the best outcome. Thanks to their commitment and thoughtful approach, every deliverable exceeded expectations.
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Arable
Arable came to us with zero customers. Since 2016, we’ve grown them from startup to global leader, featured in TIME, Quartz, and IEEE Spectrum. Today they partner with Google and the World Food Programme.
With Salient PR
Our campaigns drive measurable impact — from investor confidence to global brand visibility.
- 01
Gain coverage in top AgTech and business media
- 02
Build trust with skeptical buyers
- 03
Engage farmers, partners, and investors
- 04
Drive adoption of your agriculture technologies
- 05
Strengthen your reputation in sustainable farming
Working with Salient PR was a highly collaborative and strategic experience. Every deliverable exceeded expectations.
Our Approach
Strategic formula for high-impact agTech PR
AgTech Fluency
A decade in the space. We know the publications, the journalists, and the skeptics you’re selling to.
Senior-Led
No hand-offs to juniors. Your account is run by people with 10+ years in the work.
AI Intelligence Layer
Real-time news monitoring matched to your data. When the right story breaks, we’re pitching the next morning.
Data-First
Reporters don’t want your point of view. They want your data. We help you get it and use it.
Full Transparency
You see everything. Pitches, media lists, responses. No black box.
Built for Speed
Startup DNA. No month-long kickoffs. From day one, we’re moving.
Specialist Network
25+ vetted experts — former reporters, SEO, GEO — brought in when needed, not stacked on your bill.
Storytelling
The farmer who finally trusted the tech. The water that wasn’t wasted. We find the human moment that hooks reporters.
Before you hire an AgTech PR agency
Questions about AgTech PR
Honest answers—the kind that help you choose with confidence.
Do you work only with AgTech companies or also with food-tech and sustainable brands?
We work with AgTech companies as well as food tech, sustainable food and beverage, and climate-smart agriculture brands.
Where are you based, and do you support clients globally?
Salient is based in Austin, Texas, and runs campaigns for AgTech clients across North America, Europe, Asia, and emerging markets.
What budgets or pricing models do you offer for AgTech PR?
AgTech PR engagements start at $10,000 per month on retainer, with $15,000 typical, and scale with announcement cadence, awards programs, analyst relations, and data-driven campaigns.
How soon can we expect visible PR results for our AgTech brand?
Most AgTech clients see their first tier-one placement within 60 to 90 days. AgriERP went from invisible in the US to a mention in Forbes within 90 days.
Who will handle our account day-to-day?
You will work directly with Justin. With 20 years in PR and ten in AgTech, he personally leads every partnership, supported by a senior team of former journalists.
How do you handle PR for companies selling to farmers versus enterprises?
Dual-track campaigns. Farm trade media earns trust with operators. Business media builds investor and enterprise credibility. Most AgTech clients need both.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk AgTech
Tell us what you’re building.
