Zero to a US Presence in 90 Days: Launching AgriERP in the American Market

At a Glance

• Timeline: Under 90 Days — Sprint Campaign
• Tier-One: Forbes Mention — 95 DA
• Trade: AgDaily — Sponsored Story
• Starting Point: Zero US Presence — Market Entry

The Partnership

AgriERP had built a strong reputation in India's agriculture sector, but in the US market, they were invisible. No brand recognition. No existing relationships with American farm media. No funding round to announce.

They came to Salient with a clear mission: establish credibility with American farmers as fast as possible.

The Challenge

This wasn't a traditional PR engagement. There was no funding news, no product launch, no executive hire—nothing that typically gets a company into tier-one media. AgriERP needed coverage based purely on what they built, not what they announced.

And they needed it fast. The window was 90 days.

The Strategy

• ‍Tier-One First: We secured a mention in a Forbes contributor article that placed AgriERP's approach to farm management alongside broader industry trends—giving them the kind of credibility that matters when an American farmer Googles your name before taking a sales call.‍
• Trade Authority: We placed a sponsored article in AgDaily, the publication that actually sits on desks in farm offices across the country, on how AgriERP's planning tools help farms reduce costs and improve sustainability.

The Results

In under 90 days, AgriERP went from unknown to a mention in Forbes and a sponsored story in AgDaily. For a company entering the US market with no news hook, that's the foundation you build on.