The go-to cybersecurity PR agency guarding your reputation
Cybersecurity is built on trust, and trust is built on the stories you choose to tell.
Who We Work With
Built for the pioneers of cyber defense
If you’re building in cybersecurity, privacy, or threat intelligence, we know how to win trust and media credibility.
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Endpoint Security
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Website Security
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Identity & Access Management
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Cloud Security
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Data Protection
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AI Security
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Security Automation
Who We Are
A cybersecurity PR firm run by experts
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
Cybersecurity PR services that inform, inspire, and influence
We craft integrated PR campaigns that build trust, shape perception, and drive influence in cybersecurity.
With Salient PR
Our campaigns deliver tangible results — building investor trust and elevating global brand presence.
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Gain coverage in top cybersecurity and business media
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Build trust with CISOs, analysts, and enterprise buyers
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Engage customers, partners, and investors
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Drive adoption of your cybersecurity technologies
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Strengthen your reputation as a trusted industry leader
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Salient took a deeply technical product and turned it into a story people outside the developer world actually cared about. They shaped how the market understood Browserbase from day one.
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Our Approach
Strategic formula for high-impact cybersecurity PR
Cyber Fluency
A decade working inside the security ecosystem. We know the media, the analysts, and the researchers driving the conversation.
Data-First
Reporters don’t want spin. They want proof. We turn data into stories that stand up to scrutiny.
Specialist Network
25+ vetted experts — former journalists, SEO, GEO — engaged as needed, not stacked on your bill.
Senior-Led
Your program is led by cyber-savvy veterans with 10+ years’ experience — no junior hand-offs.
Full Transparency
You see everything: outreach, pitches, responses, results. No black box.
Storytelling
We find the human thread behind the technology: the team that stopped a breach, the innovation that saved billions.
AI Intelligence Layer
Real-time news tracking aligned with your keywords and data so you lead the story — not follow it.
Built for Speed
Startup DNA at every level: no long kickoffs, just momentum from day one.
What to know before You hire a cybersecurity PR agency
Still Have Questions About Cybersecurity PR?
Honest answers — the kind that help you choose with confidence.
Do you work with Web3 or crypto projects, or only cybersecurity?
We have a dedicated crypto PR practice for Web3 and blockchain brands. On the cybersecurity side, we focus on security, privacy, and threat intelligence companies.
Have you handled sensitive or regulated sectors like crypto compliance, AML, or KYC?
Yes. Compliance automation, stablecoins, and other regulated engagements. We work under strict confidentiality.
Can you help if we don’t have big product launches or funding news?
Yes. Much of our cybersecurity work is thought leadership, data campaigns, analyst relations, and reactive press work when breaches or industry news break.
How do you measure success beyond media coverage?
Share of voice, message penetration in target outlets, inbound leads traceable to coverage, analyst validation, and downstream outcomes like funding and partnerships.
Do you offer crisis communications or rapid-response support?
Crisis communications and rapid response are core to cybersecurity PR. We have handled breach disclosures and regulatory moments.
Can you work with decentralized or partially anonymous teams?
Case by case. Tier-one reporters typically require named sources; we help you decide what stays private and what needs a public face.
Will you manage our PR fully?
Yes, fully or coordinated with your in-house comms lead. We function as the full comms team until you are ready to hire in-house.
What’s the typical starting budget or engagement period?
Cybersecurity PR retainers start at $10,000 per month, with $15,000 typical. Minimum engagements are six months because coverage compounds over time.
Do you handle international campaigns and media across multiple regions?
Yes. We run cybersecurity campaigns across North America, Europe, and Asia Pacific with time-zone-aware outreach.
Can you help our founders build personal authority?
Yes. Founder thought leadership is one of the highest-ROI plays in cybersecurity. We build bylines, speaking programs, podcast bookings, and reactive press.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk cybersecurity
Tell us what you’re protecting. We’ll help you make it known and trusted.
