The leading IoT PR agency for connected device brands
As a tech PR firm, we help IoT brands turn complex products into stories buyers, journalists, and markets understand and trust.
Who We Work With
PR for technology companies shaping the connected world
If you’re a B2B technology company building connected products or infrastructure, we know how to earn market trust.
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Industrial IoT
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Connected Devices
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Smart Infrastructure
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Sensors & Edge Systems
Who We Are
Founder-led IoT PR firm with deep technical fluency
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally — from strategy through execution.
Our Service
IoT PR services that inform, simplify, and persuade
We create strategic PR campaigns for IoT and connected technology companies that help them earn trust, explain value, and grow in competitive markets.
Why It Matters
IoT PR that earns buyer and investor trust
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Brickeye
At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
Alex Fuentes
EVP Strategic Growth and Business Development at Brickeye
5.0
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
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Brickeye
At 2am, a water line bursts on the 40th floor of an empty tower — 45 seconds later, the building shuts it off by itself and keeps the water from flooding the site. Brickeye came to us with a $10M funding announcement; we turned it into an industry narrative, anchored by an Engineering News-Record exclusive.
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Density
Density built privacy-first sensors that show how people actually use space — a brilliant answer with no urgent question, until COVID made every company desperate to know who was in the building. We made Density the answer: a $51M Series C across Forbes, TechCrunch, and Fortune, and the name journalists now call on the future of work.
Aleks Strub
CMO at Density
5.0
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team who is doing the actual work and thinking strategically alongside you. This feels like it upends the current model where you get handed off to a junior comms person and you have to really stay on them to get the work done. Working with Salient means they're staying on you and they're delivering in the way that you would if you were in that seat.
Density
Density built privacy-first sensors that show how people actually use space — a brilliant answer with no urgent question, until COVID made every company desperate to know who was in the building. We made Density the answer: a $51M Series C across Forbes, TechCrunch, and Fortune, and the name journalists now call on the future of work.
With Salient PR
As a B2B tech PR agency and IoT PR firm, we help technology companies earn attention, explain complex solutions, and build trust with the audiences that matter.
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Make complex technology easier for buyers and media to understand
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Build credibility in crowded and fast-moving markets
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Support launches, funding, and category leadership with strategic PR
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Earn coverage that strengthens trust with customers, partners, and investors
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Turn technical innovation into stories with commercial value
Salient PR found the story we didn’t know we had. We came to them with a funding announcement. They turned it into an industry narrative—and put us in front of the buyers who matter.
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Our Approach
The framework behind effective IoT PR
IoT Fluency
We understand how to position connected devices, sensors, platforms, infrastructure, and data-heavy products in ways the market can follow.
Data-First
IoT buyers are skeptical and technical. We build stories around traction, outcomes, customer value, and real-world relevance — not hype.
Specialist Network
25+ vetted experts — former journalists, SEO, GEO — engaged when needed, not stacked on your bill.
Senior-Led
Your program is led by experienced operators with 10+ years in the work. No junior hand-offs.
Full Transparency
You see the outreach, the pitches, the responses, and the results. No black box.
Storytelling
We uncover the practical human value inside the technology — efficiency, visibility, automation, safety, sustainability, cost savings.
AI Intelligence Layer
Real-time news monitoring aligned with your market, keywords, and data helps us move fast when the right story breaks.
Built for Speed
No bloated process. No slow onboarding. Just momentum from day one.
What to know before you hire an IoT PR agency
Common questions about IoT PR
Honest answers — the kind that help you choose with confidence.
Do you work only with IoT companies, or also with adjacent hardware and software brands?
We work with IoT-first companies and adjacent connected hardware, sensor, and embedded software brands. What matters is whether your story requires technical credibility with enterprise or industrial buyers.
Where are you based, and do you support clients globally?
Salient is based in Austin, Texas, and runs campaigns for clients across North America, Europe, and Asia. We have secured coverage in 32+ countries for IoT and connected device brands.
What budgets or pricing models do you offer for IoT PR?
We work on monthly retainers. IoT engagements start at $10,000 per month, with $15,000 typical, and scale with announcement cadence, awards strategy, analyst relations, and data-campaign work.
How soon can we expect visible PR results for our IoT brand?
Most IoT clients see their first tier-one placement within 60 to 90 days, and a consistent drumbeat of coverage by month three.
Who will handle our account day-to-day?
You will work directly with Justin. With 20 years in PR, he personally leads every partnership, supported by a senior team of former journalists and industry experts.
How do you reach enterprise and industrial IoT buyers versus trade press?
Dual-track media strategies: tier-one business and tech media for board-level buyers, and targeted trade press for engineers and integrators.
Can you support launches tied to CES, Hannover Messe, and IoT World?
Yes. Coordinated event campaigns with pre-show exclusives, on-site press meetings, analyst briefings, and post-event syndication.
How do you coordinate with our in-house marketing team?
Salient is a PR agency, not a marketing agency. We focus on earned media and coordinate closely with your in-house marketing and demand gen teams, repurposing earned coverage into sales assets and aligning messaging across channels.
How quickly will we hear back after submitting the form?
Within one business day. You will hear from Justin directly, not a sales team.
Ready?
Let’s talk IoT
Tell us what you’re building — we’ll help you make it visible, credible, and hard to ignore.
