The Pandemic Made Every Company Care About Space. Density Was Ready.

At a Glance

• Coverage Volume: 135 Pieces — Milestone Campaign
• Estimated Coverage Reach: 6.1M Views
• Social Shares: 12.1K — Social Amplification
• Average Domain Authority: 73 Avg. DA — Quality Outlets

The Partnership

For years, Density had been building something quietly brilliant: privacy-first sensors that could tell you how people actually used physical space—without tracking individuals. It was a solution looking for a problem big enough to match it.

Then March 2020 happened. Suddenly every company on earth was asking the same questions: How many people are in the office? Is this floor safe? When can we bring people back? How do we know?

Density had the answer. They just needed the world to know it.

The Challenge

COVID created a once-in-a-generation inflection point for workplace technology. But moments like that attract noise—every proptech startup, every IoT vendor, every facilities consultant was suddenly an "expert" on the future of work. The challenge wasn't just getting coverage. It was establishing Density as the company defining the category, not one of dozens claiming to.

The Strategy

• We went wide and we went fast. The $51M Series C became the anchor—Forbes, TechCrunch, Fortune, Business Insider, VentureBeat, The Information all covered it. But funding announcements fade. The real play was positioning Density's leadership as the voices shaping how companies thought about space.
• We got them in WIRED talking about privacy. Axios on workplace trends. The Wall Street Journal on the return-to-office debate. CNBC on the business case. We didn't just chase tech media—we went after real estate, facilities management, HR, sustainability. Anywhere decisions about physical space were being made, Density's name showed up.
• And we evolved the narrative beyond COVID. This wasn't just about pandemic safety—it was about environmental impact, employee experience, the fundamental question of why offices exist at all. That's a story with legs beyond any single news cycle.

The Results

Density became the name in workplace intelligence. Uber, Pinterest, Okta, Shopify—companies that could choose anyone chose them. Record revenue year. 1.25 billion square feet measured across 32 countries.

But the real result was category ownership. When journalists needed a quote about the future of physical space, they called Density. When enterprises evaluated workplace sensors, Density was the benchmark. We didn't just ride the COVID moment—we helped Density define what came after it.