InsurTech PR for the companies changing how insurance works

It earns coverage for insurance technology companies in the places that shape buying: the insurance trade press read by carriers, brokers, and underwriters, the vertical press where the risk actually sits, and the business press when the story is big enough to leave the category. That means media relations, executive visibility, data campaigns built on your own claims and loss numbers, and the customer references that make any of it credible. It is not advertising, and it is not demand generation. It is the third-party proof those things lean on.

It depends on who has to believe you. Fintech and insurtech share investors and much of the same business press, so a fintech agency will get you funding coverage. What it usually cannot do is reach carriers, brokers, and underwriters, who read their own trade press and judge claims against loss ratios rather than growth rates. If your buyer sits inside an insurance company, the insurance half of the media list is the part that decides whether the program works, and it is the half most tech agencies do not have.

Two groups. The insurance trade press reaches the people who price and sell risk: Insurance Journal, Digital Insurance, Insurance Business, Carrier Management, Business Insurance, PropertyCasualty360, Coverager and Reinsurance News. Then the vertical press where the risk sits, which for construction insurance means Engineering News-Record and the contractor titles. Business and tech media cover insurtech when the story stops being about insurance, which is worth planning for but not worth planning around.

Yes, and in this category the constraint tends to improve the work. Reporters covering insurance read policy language for a living and will ask what a loss reduction figure is measured against. Anything touching pricing, coverage or underwriting outcomes has to be defensible and usually needs carrier or legal sign-off before it goes out. We build that into the process rather than around it, because a claim you can stand behind travels further than a bolder one you have to walk back.

Yes, and in insurance it is often the better route. Brickeye had a $10M Series B, which is not a number that earns tier-one coverage on its own. We led instead on the fact that water damage is the largest insurance claim in construction and on a single scene: a 40-story tower at 2am, a ruptured line, nobody on site, the system shutting it off in 45 seconds before the water could flood the site. Engineering News-Record ran it as a trend piece rather than a funding item, and it carried into TechCrunch StrictlyVC and The Logic, then national syndication.

Justin, who founded the agency and has twenty years in PR. He leads every partnership from strategy through execution, supported by senior people and a network of specialists brought in when a project needs them. There is no hand-off after the pitch, which is the single most common complaint about agencies and the reason half our clients came to us from one. Our average client relationship runs twenty-seven months.

Most engagements run between $10K and $20K a month, with $15K typical, on a six month minimum. What moves it is scope: how many announcements are in the year, how many executives we are positioning, whether analyst relations is included. On timing, expect first placements in sixty to ninety days. Month one can look quiet even when it is working, because reporters often take a week or more to reply.