The leading enterprise tech PR agency for B2B software and infrastructure

A decade of earning coverage for the companies powering enterprise: testing platforms, DevOps infrastructure, security and compliance.

Who We Work With

B2B tech PR that moves enterprise buyers

We work with companies selling to Fortune 500 CIOs, CISOs, engineering VPs, and the procurement teams who vet technology before six-figure POs ever go out.

  • 01

    B2B SaaS and enterprise software

  • 02

    Cloud and infrastructure platforms

  • 03

    DevOps, observability, and testing

  • 04

    Enterprise AI and data platforms

  • 05

    Developer tools and APIs

Who We Are

Founder-led enterprise tech PR agency

I’m Justin, founder of Salient.

20 years in PR. I lead every partnership personally — from strategy through execution.

Our Service

Enterprise technology PR services we deliver

We build integrated campaigns that earn credibility with CIOs, CISOs, enterprise buyers, and the analysts who validate purchase decisions.

Thought leadership

Your executives become the experts journalists call first

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Speaking

Your team on stages that matter, no sponsorship fees

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Announcements

Funding rounds, launches, customer wins, and milestones that land coverage

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Writing

Bylines, op-eds, and content that builds authority

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Data campaigns

Your original research turned into stories the enterprise press wants to tell

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Media relations

The right journalists. Real access. Consistent coverage

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Awards

The right lists. Winning submissions. The recognition your company deserves

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Analyst relations

Gartner, Forrester, IDC, RedMonk, 451 Research. The validation enterprise buyers trust

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GEO

Be the answer when CIOs and CISOs ask AI

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Proof of Results

Clear results. Real recognition. Proven growth for enterprise tech companies

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Campaign Monitor

Campaign Monitor was profitable for a decade with 100,000+ customers, yet nearly unknown in the US. We turned that anonymity into the story and secured coverage in Forbes, The Wall Street Journal, Fortune, TechCrunch, and VentureBeat.

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Campaign Monitor

Campaign Monitor was profitable for a decade with 100,000+ customers, yet nearly unknown in the US. We turned that anonymity into the story and secured coverage in Forbes, The Wall Street Journal, Fortune, TechCrunch, and VentureBeat.

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Files.com

After 13 profitable but largely invisible years, Files.com needed a story bigger than file transfer. We positioned the company as a market disruptor and used the ExaVault acquisition to secure 13 placements across VentureBeat, Fortune, IT Pro, PC Pro, and Tom’s Guide.

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Files.com

After 13 profitable but largely invisible years, Files.com needed a story bigger than file transfer. We positioned the company as a market disruptor and used the ExaVault acquisition to secure 13 placements across VentureBeat, Fortune, IT Pro, PC Pro, and Tom’s Guide.

Learn more

With Salient PR

Our enterprise tech PR campaigns build credibility that drives enterprise deals through tier-one press, analyst validation, and thought leadership.

  • 01

    Gain coverage in top enterprise tech, business, and trade media

  • 02

    Build trust with CIOs, CISOs, and enterprise buyers

  • 03

    Earn analyst recognition that moves deal velocity

  • 04

    Support funding rounds, product launches, and category moments

  • 05

    Strengthen your reputation as an enterprise tech leader

Our Approach

The way we build enterprise tech PR programs

  • Enterprise Fluency

    A decade inside enterprise tech: security, DevOps, infrastructure, testing, and compliance. We know the publications, the analysts, and the CIO communities driving decisions.

  • Data-First

    CIOs don’t care about your pitch. They care about benchmarks, compliance certifications, and deployment scale. We help you turn real enterprise data into stories that earn press and analyst trust.

  • Specialist Network

    25+ vetted experts, former journalists, SEO, GEO, brought in when needed, not stacked on your bill.

  • Senior-Led

    No hand-offs to juniors. Your account is run by people with 10+ years in the work.

  • Full Transparency

    You see everything. Pitches, media lists, responses. No black box.

  • Storytelling

    The trust-management platform that became the compliance benchmark. The testing company that reclaimed the category. We find the signal reporters and analysts remember.

  • AI Intelligence Layer

    Real-time news monitoring tied to enterprise tech trends, analyst reports, and category moves. When the right story breaks, we’re pitching the next morning.

  • Built for Speed

    Enterprise sales cycles are long. Press cycles are short. We move at the speed of the story.

Straight answers about enterprise tech PR

Honest answers — the kind that help you choose with confidence.

What qualifies as enterprise tech for PR purposes?

Enterprise tech is B2B software and infrastructure sold to large organizations: cybersecurity, DevOps, cloud infrastructure, data platforms, testing, observability, and enterprise SaaS.

How does enterprise tech PR differ from consumer-focused PR?

Enterprise tech PR has to reach CIOs, CISOs, engineering leaders, and procurement. That means credibility with analyst firms, coverage in CIO-read outlets, and technical thought leadership.

Do you handle analyst relations along with media relations?

Yes. We coordinate briefings with Gartner, Forrester, IDC, RedMonk, 451 Research, and Futurum Group, and align earned media with analyst positioning.

How do you support enterprise sales motions with PR?

Earned coverage gives your sales team third-party proof to share with buyers. Approved analyst quotes can support RFP responses, thought leadership can become conference talks, and customer stories can become case studies for enterprise buyers.

What outlets matter most for enterprise tech PR?

Tier-one business media for institutional credibility, B2B tech press for CIO reach, and developer and infrastructure press for technical credibility.

How long does enterprise tech PR take to show results?

First tier-one placement within 60 to 90 days. Sustained coverage rhythm by month three. Measurable share-of-voice gains within six months.

What budgets or pricing models do you offer for enterprise tech PR?

Enterprise tech PR retainers start at $10,000 per month, with $15,000 typical. Most enterprise clients run multi-year engagements because credibility compounds across funding rounds.

Who will handle our account day-to-day?

You will work directly with Justin. With 20 years in PR, he personally leads every partnership, supported by a senior team of former journalists and industry experts.

Do you support crisis communications and rapid response?

Yes. Breach disclosures, regulatory scrutiny, outage narratives, or competitive moments. Crisis communications starts with immediate monitoring and direct outreach to reporters.

Can you coordinate international enterprise tech PR?

Yes. We run enterprise tech campaigns across North America, Europe, and Asia Pacific with regional trade press, international business media, and analyst briefings in major markets.

How quickly will we hear back after submitting the form?

Within one business day. You’ll hear from Justin directly, not a sales team.

Ready?

Let’s talk enterprise tech

Tell us what you’re building. We’ll help you earn the credibility that moves enterprise buyers and analyst rankings.