Six Pieces. 92 Average DA. Forbes Next Billion-Dollar Startups.

At a Glance

• Campaign: 6 Pieces — Precision Campaign
• Reach: 378K Views — Estimated Coverage Reach
• Media Quality: 92 Avg. DA — Elite Outlets Only
• Anchor Placement: Forbes Exclusive — Series A Launch

The Partnership 

Sometimes the job isn't volume. It's surgery.

Vanta had quietly built something real—thousands of customers using their platform to automate the painful, expensive process of security compliance. SOC 2, ISO 27001, HIPAA—the alphabet soup that every growing company dreads but every enterprise customer demands. Vanta made it not suck.

Now Sequoia was leading their Series A, and the company needed to go from "best-kept secret" to "category leader" in one moment.

The Challenge 

Cybersecurity is a noisy space. Every startup claims to be revolutionary. Every funding round gets a press release. The challenge wasn't getting some coverage—it was getting the right coverage. The kind that makes enterprise buyers take notice. The kind that signals to the market: this is the one.

With Sequoia's name on the round, expectations were high. This wasn't a moment for spray-and-pray. It was a moment for precision.

The Strategy 

We built the campaign around one anchor: a Forbes exclusive that told the full Vanta story. Not a funding blurb—a real feature about how the company was redefining trust in an era where every SaaS vendor needed to prove they weren't a security liability.

Then we extended strategically. VentureBeat for the tech audience. San Francisco Business Times for the local angle. And thought leadership in Fortune and The Wall Street Journal to position the executives as voices on where security compliance was headed.

Six pieces. That's it. But look at the list: Forbes, Fortune, WSJ, VentureBeat. Average domain authority of 92. Every single placement moved the needle.

The Results 

The Forbes exclusive didn't just announce the Series A—it set up what came next. Vanta landed on Forbes' Next Billion-Dollar Startups list, the kind of validation that compounds over years of sales conversations and recruiting pitches.

Today Vanta has 8,000+ customers and owns the automated compliance category. The Series A moment we engineered was the inflection point—proof that when the story is right and the outlets are right, you don't need a hundred placements. You need six perfect ones.