Semiconductor and hardware PR agency
Senior-led PR for chip, sensor and hardware companies. We make complex products clear to engineers, buyers and investors.
Who We Work With
From the chip to the job site
If you sell hardware to engineers, enterprise buyers or industrial operators, we know how to earn their trust in the press.
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AI chips and accelerators
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Compute systems and workstations
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Sensors and edge devices
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Jobsite and farm hardware
Who We Are
Founder-led PR for hardware companies
I’m Justin, founder of Salient.
20 years in PR. I lead every partnership personally, from strategy to execution.
Our Service
Hardware PR services built for launches
We earn technical credibility first, then the business attention that follows.
Why It Matters
Results you can check
Tenstorrent
How Salient PR launched Tenstorrent's chips against NVIDIA three times in five months on two continents: national TV, zero negative coverage, a 196M audience.
Tenstorrent
How Salient PR launched Tenstorrent's chips against NVIDIA three times in five months on two continents: national TV, zero negative coverage, a 196M audience.
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Density
How Salient PR turned Density's $51M Series C into workplace-intelligence category leadership, with coverage in Forbes, TechCrunch, Fortune, and WIRED.
Aleks Strub
CMO at Density
5.0
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Density
How Salient PR turned Density's $51M Series C into workplace-intelligence category leadership, with coverage in Forbes, TechCrunch, Fortune, and WIRED.
Brickeye
How Salient PR turned Brickeye's $10M Series B into an Engineering News-Record exclusive that reframed construction IoT as autonomous risk mitigation.
Alex Fuentes
EVP Strategic Growth and Business Development at Brickeye
5.0
Salient PR found the story we didn’t know we had. They turned a funding announcement into an industry narrative that reached the buyers who matter.
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Brickeye
How Salient PR turned Brickeye's $10M Series B into an Engineering News-Record exclusive that reframed construction IoT as autonomous risk mitigation.
With Salient PR
We help chip and hardware companies get technical products understood by the buyers and investors who decide what's next.
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Spec sheets turned into stories
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Reach the buyers who decide
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Launches in every language
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Coverage investors trust
Working with Salient is so different from any other PR firm. It means that you have someone embedded in your team doing the actual work.
Salient PR found the story we didn’t know we had. They turned a funding announcement into an industry narrative that reached the buyers who matter.
Our Approach
How we run hardware PR
Hardware Fluency
We explain a chip or a sensor in words a business editor will print and an engineer will accept.
Data-First
Hardware buyers are skeptical by trade, so every story we build rests on deployments and real data.
Senior-Led
People with 10+ years in the work run your program from the first pitch to the last. No junior hand-offs.
Built for Speed
Hardware launches run on fixed dates. We start on day one and hold every embargo until it lifts.
Before you hire a hardware PR agency
Common questions, straight answers
What chip and hardware teams ask us in a first call.
Have you done PR for semiconductor companies?
Yes. We run PR for Tenstorrent, the AI chip company led by Jim Keller. Its $1.5B Series E in October 2026 earned 180 stories, including Bloomberg, Reuters, Axios and TechCrunch, with no negative coverage, and the news ran in 54 countries. We also work with sensor makers such as Density and Brickeye.
How do you get a chip or sensor covered?
We lead with the business stakes and back them with the technical detail. A business editor needs to know why the product matters to the market. An engineer needs the specs to hold up. We write every pitch for both.
Should we aim for trade or business press?
Both. Technical and trade outlets reach the engineers who evaluate the product. Business and broadcast media reach the executives and investors who approve the purchase. Tenstorrent's Series E ran in Reuters and Axios and on Bloomberg TV. Brickeye's water sensors led in Engineering News-Record.
Can PR help us reach a new kind of buyer?
Yes, when the story changes who cares about the product. Arable sold its farm hardware to growers. We pitched its data as a way for large companies to check their water and climate goals, and those companies read the coverage.
Can you run a launch across countries?
Yes. Salient is based in Austin, Texas, and runs campaigns across North America, Europe and Asia Pacific. Tenstorrent's Series E news ran in 54 countries and 38 languages.
What does semiconductor or hardware PR cost?
We work on monthly retainers starting at $15,000 a month, with a six-month first contract. In the first 30 days either side can end it with no penalty. Cost goes up with how many announcements, awards entries, analyst briefings and data campaigns you need.
Ready?
Let's talk hardware
Tell us what you're shipping and when. We'll come back with the story we'd pitch.
