There are 9 public relations firms headquartered in Miami that we could verify against their own website. Every fact below — address, founding year, specialism, client names — is taken from the firm's own site and was checked in August 2026. Where a firm publishes no client list, this page says so rather than filling the gap from somewhere else.
That sounds like a low bar. Almost no Miami agency round-up clears it, including the version of this page we replaced — it carried firms that had closed, firms headquartered in other states, and client names we could not find anywhere except on our own page. We rebuilt it from the websites up and published what we threw out, which is the part most buyers will find useful.
On this page
- Do you actually need a PR firm in Miami?
- The PR firms based in Miami
- Which Miami firm covers which sector
- Who we left out, and why
- The one thing to check before you sign anything
- The Miami outlets a local firm should already know
- How to check any of these firms yourself
- How this page was built
Do you actually need a PR firm in Miami?
Usually not, and it is worth being honest about that before a list of names. Media relations is done by email and phone. A firm in another city can pitch a Miami reporter as effectively as one down the road, and the national trade press that most B2B companies actually want does not care where anyone sits.
Local matters in three situations. If your story is genuinely local — a new facility, a hiring announcement, a local controversy — then relationships with the Miami outlets below are worth paying for. If you are in a regulated or government-adjacent business, local knowledge of who decides what is real value. And if your leadership will only work face to face, that is a legitimate preference and you should buy for it.
Outside those, hire on category experience rather than postcode. A firm that has covered your industry for a decade beats a firm that is nearby.
The PR firms based in Miami
The rest are listed alphabetically. This is not a ranking — nobody can rank agencies they have not worked with, and a numbered list that implies otherwise is the main thing wrong with most guides like this.
ANDER & Co
- Where they are. 3250 NE 1st Ave, Suite 305, Miami
- Size. Not published.
- What they do. “A full-service public relations and digital strategy firm… headquartered in Miami, with an office in Bogotá, Colombia.”
- Clients they publish. No client roster published; principal-level experience is named instead.
Their site: anderpr.com
Brustman Carrino Public Relations
- Where they are. 4500 Biscayne Boulevard, Suite 204, Miami
- Founded. 1985 as Susan Brustman & Associates; became Brustman Carrino in 2007.
- Size. Not published.
- What they do. “A full service, bilingual, Miami-based public relations firm specializing in culinary, hospitality, arts and entertainment accounts.”
- Clients they publish. A long named list including Whole Foods Market Florida, Fontainebleau Miami Beach, Michael's Genuine Food & Drink and Wynwood Walls.
- Worth knowing. The site is static and visibly dated, with client entries going back to the late 1990s. Confirm the firm is actively taking work before shortlisting it.
Their site: brustmancarrino.com
CCOM Group
- Where they are. 6380 NE 4th Avenue, Miami
- Size. Not published.
- What they do. Describes itself as “Miami's premier full-service ad agency” and a minority-owned multicultural advertising agency, with public relations as an in-house practice under a named VP rather than the core business.
- Clients they publish. Southeast Toyota, Florida Power and Light, Neutrogena, University of Miami Health System and American Red Cross are named on their own site.
Their site: ccomgroupinc.com
EvClay Public Relations
- Where they are. 6161 Waterford District Drive, Suite 270, Miami
- Founded. 1940 — by its own account the first PR firm in Florida
- Size. Not published.
- What they do. Corporate communications, describing 85 years as a presence in South Florida.
- Clients they publish. Named inside case studies: British Airways, City of Miami Police Department, Hunton Andrews Kurth, Broward Health Coral Springs and others.
- Worth knowing. Women-owned and minority-run under current leadership. Use evclay.com; evclaypr.com does not resolve.
Their site: evclay.com
NewmanPR
- Where they are. 2140 S. Dixie Highway, Suite 209, Miami — Coconut Grove
- Founded. 1946
- Size. Not published.
- What they do. Marketing communications with a cruise and destination specialism.
- Clients they publish. Publishes current clients by name: Holland America Line, Costa Cruises North America, Carnival Foundation, Princess Cruises.
- Worth knowing. Publishes client tenure, which almost nobody does: 73% of current clients have been with them over ten years, and the Florida Keys Tourism Council since 1980. The site footer still reads 2022.
Their site: newmanpr.com
rbb Communications
- Where they are. 355 Alhambra Circle, Suite 800 — written as Miami, described by them as Coral Gables
- Founded. 1975
- Size. 70+ people — one of only two firms across these guides that publishes a headcount
- What they do. “Founded in 1975 as a boutique public relations agency… rbb provides the full suite of agency services: integrated marketing and advertising, PR, corporate communications, branding strategy, creative and digital.”
- Clients they publish. Not published as a roster.
- Worth knowing. Women-owned, led by a CEO with an APR accreditation. Note the location wording: their address line says Miami, their about page says Coral Gables.
Their site: rbbcommunications.com
Schwartz Media Strategies
- Where they are. 1101 Brickell Avenue, South Tower, 8th Floor, Miami
- Size. Not published.
- What they do. Media relations, public affairs, crisis management and content, positioned around Florida and Miami specifically.
- Clients they publish. Named in testimonials and case studies: Podhurst Orseck, Walmart Stores, Miami Downtown Development Authority, The Florida Bar, 830 Brickell.
Their site: schwartz-media.com
The Dana Agency
- Where they are. 2700 N. Miami Ave, Penthouse 1008, Miami
- Founded. 2005
- Size. Not published.
- What they do. “A globally recognized public relations and marketing agency specializing in integrated communications strategies.”
- Clients they publish. A very large A–Z named roster including Arlo Hotels, Artechouse, Avocados from Mexico and Boston Beer Company.
- Worth knowing. Use thedanaagency.com. The shorter danaagency.com is a parked domain listed for sale.
Their site: thedanaagency.com
The Weinbach Group
- Where they are. 9155 South Dadeland Blvd, Suite 1504, Miami
- Size. Not published.
- What they do. A marketing communications firm that offers itself as “ad agency, PR firm, or marketing communications partner”, with healthcare and Hispanic marketing as the named specialisms.
- Clients they publish. Named via case studies: Genuine Health Group, Cutanea Life Sciences, Mount Sinai, Miami-Dade Cultural Affairs.
- Worth knowing. Claims 35-plus years of advertising and PR experience — note that is worded as experience, not as the age of the firm.
Their site: weinbachgroup.com
Which Miami firm covers which sector
Taken from what each firm says it specialises in, in its own words. If your sector is not here, that is useful information too — it usually means the expertise you need is not concentrated in Miami and you should be hiring on category rather than geography.
Who we left out, and why
This is the part no other guide publishes, and it is the part worth reading. Each of these appeared on a Miami list somewhere — including, in several cases, on our own earlier version of this page.
Two patterns are worth naming, because they will show up on whatever other list you read next. The first is geography drift: a firm with an office in the city, or simply a page targeting the city, gets listed as though it were headquartered there. The second is category drift: advertising agencies, web shops and SEO firms get counted as PR firms because they have a communications page.
The one thing to check before you sign anything
If an agency guarantees placement, you are buying advertising and it will be labelled as such. The language varies — guaranteed publication, our network of publications, a price per placement, a verification package — but it means the same thing. Real earned coverage cannot be guaranteed, because the decision belongs to an editor who does not work for your agency.
This matters beyond the money. A paid placement carries a disclosure, search engines treat it differently from editorial, and the AI systems that increasingly summarise companies weight editorial far more heavily than sponsored content. You can pay for it if you want it, but know which one you are buying.
2 firms that appear on other lists for this city were excluded on exactly this basis — Ace of Spades Agency and Big Reach PR — both quoted in their own words in the table above.
It is worth asking any firm you shortlist, in writing: is any coverage you produce for us paid, sponsored or guaranteed?
The Miami outlets a local firm should already know
If a firm is selling you local expertise, these are the names that should come up unprompted. Ask which reporters at each they have placed in the last six months.
How to check any of these firms yourself
The research behind this page took a few hours per city and mostly consisted of opening websites. You can do the same on a shortlist of three in an afternoon.
- Open the client page and check three names against the news. If a listed client was acquired, renamed or shut down, the roster is stale and so is the relationship.
- Look for a date on the case studies. A proof point from five years ago is a proof point about a team that has probably turned over.
- Ask for the last twenty pitches they sent, with the replies. Not the wins — everyone shows the wins. The unanswered ones tell you how they write.
- Ask what proportion of their placements is syndication. One release republished across forty sites is one placement, not forty.
- Ask who does the work. The people in the pitch meeting are frequently not the people on the account.
How this page was built
Candidate firms came from directory listings, local business press and the previous version of this page. Every candidate was then checked against its own website: does the site load, what address does it print, does it describe itself as doing public relations, what does it say it was founded, and which clients does it publish. A firm made the list only if its own site confirmed all of that and put its headquarters in Miami.
Nothing here comes from a directory profile. Directories are useful for finding firms and unreliable for facts about them — they carry headcounts and founding years that firms stopped updating years ago.
This list will go stale. Agencies get acquired, rebrand and close. It was accurate in August 2026; if you are reading it much later, open the links before you rely on them.
If you are shortlisting and want a second opinion — Salient PR is a technology PR agency. We are not based in Miami and we are not on this list. See how we work or start a conversation.
Every firm on this page was checked against its own website in August 2026. Salient PR published this guide and is not ranked in it.
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Verified PR firms headquartered in Miami — what each specialises in, who they publish as clients, and the placement-selling shops we excluded and why.
