AgTech Companies in 2026: What Public Attention Actually Looks Like

Search for "agtech companies" and Google's first page is directories and ranked lists: a top 50, the fastest-growing ten, startups to watch. Lists like that were a reasonable guide once. Then 2025 happened, and it turned out that money raised was a poor guide to whether a company would still exist. One roundup still on Google's first page for that search, a 2022 list of five agtech startups to watch, names Benson Hill, Iron Ox and Guardian Agriculture. Benson Hill has since been liquidated and Guardian Agriculture has shut down. Iron Ox stopped growing produce and renamed itself Inevitable Tech.

At least 21 agtech companies went through bankruptcy, liquidation, or court-supervised restructuring last year, by iGrow News' count. More than $2.8 billion in disclosed venture funding was attached to them. And the shakeout didn't stop at New Year's: Monarch Tractor, on CNBC's Disruptor 50 list as recently as 2023, closed its doors this April. So we measured something else. Not funding, and not headlines, but whether anybody is actually looking for these companies. By that measure, among the agtech companies we ranked, the most US visits from people searching their own names go to Gotham Greens and Climate FieldView, followed by 80 Acres Farms, Carbon Robotics and Apeel Sciences.

Key takeaways

• Of the agtech companies Salient PR ranked by estimated US search traffic in November 2026 (DataForSEO), Gotham Greens drew the most from its own name: of about 7,500 estimated visits a month, roughly 7,000 came from searches for its name, 96% of the traffic from its top 100 search terms.
• Indigo Ag's site draws the most US search traffic of the 50 agtech companies we measured, about 35,000 visits a month, but about 60% of the estimated traffic from its top 100 search terms comes from people looking for the unrelated Indigo credit card.
• Bowery Farming and Monarch Tractor, both on CNBC's 2023 Disruptor 50 list, have shut down, yet each site still draws several hundred US visits a month from people searching its name.

What we measured

For fifty agriculture technology companies, we pulled DataForSEO's estimate of monthly US organic search traffic to their websites in November 2026. Then we read each site's top 100 search terms and worked out what share of that estimated traffic comes from people typing the company's name rather than a generic query. For most sites those 100 terms cover most of the traffic; for a few, such as Farmers Business Network, they cover much less.

The second number is the interesting one. Total traffic tells you a site is visible. The brand share is a rough sign of whether people know the company by name.

Four things worth knowing before the numbers, because they change how you should read them.

Company names that are also English words are hard to measure. "Arable," "Plenty," "Pairwise," and "Tule" (now part of CropX) are all real agtech companies and all real dictionary entries. Keyword volume for those names mixes company searches with ordinary ones. For some of these sites, most of the search traffic comes from people asking what the word means. That's why we measured traffic to each company's site and then read the keywords behind it, and it's why lists built on brand search volume are quietly broken.

This is a US measurement. Solinftec is Brazilian; Sencrop, Ecorobotix, and Naïo are European. Their US numbers say little about their reach at home. Sencrop is the sharpest case: its top US search term is alerta de heladas, Spanish for frost alert, and its own name gets about 40 searches a month. That's people looking for a frost-alert service, not for Sencrop by name, and reading it as brand strength would be wrong.

Search visibility is not business health. A company selling to two hundred enterprise farms can be profitable and nearly invisible online. Several names near the bottom of this list are real businesses with real revenue.

Traffic tools disagree with each other, sometimes by close to ten times for the same site. Read the totals as rough sizes; the mix behind them tells you more.

The three kinds of traffic

Agtech websites earn attention in three distinct ways, and they are not interchangeable.

Brand demand. People type the company name. Gotham Greens sits at 96% brand, 80 Acres Farms at 90%, Carbon Robotics at 87%, Pivot Bio at 86%. This is the thing public relations helps build, and it compounds.

Utility traffic. The site ranks because it does something people need. Sencrop's frost alerts are the clearest example. Useful and real, but it says little about whether anyone knows the company's name.

Content traffic. The site ranks for educational queries. Sound Agriculture is at 10% brand, and its single biggest search term is "contour farming." Agrivi ranks for "nematode," "what is irrigation," and "soil erosion," while its own name brings in about 50 visits a month. Soli Organic, the herb grower, gets more visits from the search "turkey brine" than from the search "soli organic." All three are getting visitors. Little of it is people asking for them by name.

There's a fourth pattern that only shows up when you read the actual keywords, and it's the one most likely to fool a marketing dashboard. Indigo Ag's site draws more search traffic than any other company we measured, about 35,000 visits a month. Most of it has nothing to do with agriculture: in its top 100 search terms, searches for the Indigo credit card account for about 60% of the estimated traffic, and big ambiguous terms like "indigo login" add more. "indigo ag" itself sends about 600. Climate FieldView looks excellent at 85% brand, but about 22% of the traffic from its top 100 search terms comes from login searches, most likely existing customers signing in. Ginkgo Bioworks gets about half its search traffic from "dna stock," which is investors checking a ticker. High brand percentages can mean existing customers and investors finding the door, not new buyers.

Which agtech companies do people actually search for?

Among the agtech companies we ranked, Gotham Greens gets the most visits from people searching its name, while Indigo Ag gets the most visits overall, mostly from searches for something else. The figures below are estimated monthly US organic search traffic to each company's own domain, November 2026, with brand share calculated across each site's top 100 ranking keywords. Companies above 500 visits a month:

• Indigo Ag: 35,300 a month, 2% brand. Credit-card logins, a different company
• Gotham Greens: 7,500, 96% brand. Consumer retail brand
• Climate FieldView: 4,900, 85% brand. About a fifth is customer logins
• 80 Acres Farms: 2,700, 90% brand. Merged with Soli Organic in 2025; announced its wind-down in August 2026
• Upside Foods: 2,600, 52% brand. Mixed; "lab grown meat" is its top term
• Carbon Robotics: 2,500, 87% brand
• Apeel Sciences: 2,300, 94% brand. Mostly "what is apeel" and safety questions
• Sound Agriculture: 2,000, 10% brand. Content
• AeroFarms: 1,800, 73% brand. Sold to Palm Ventures in 2026
• Soli Organic: 1,600, 42% brand. Content; merged into 80 Acres, which is winding down
• Arable: 1,500; brand share unclear, because most of it is the common word "arable"
• Agrivi: 1,200, 9% brand. Content
• AgWorld: 1,000, 58% brand. Includes customer logins
• Monarch Tractor: 980, 71% brand. Closed in April 2026
• Pivot Bio: 920, 86% brand
• Bowery Farming: 920, 95% brand. Shut down in November 2024
• ProducePay: 900, 57% brand. Mixed
• Pairwise: 880; brand share unclear, because most of it is the common word "pairwise"
• Taranis: 660, 84% brand
• Perfect Day: 600, 22% brand. Content
• CropX: 550, 13% brand. Mostly searches for "tule"
• Local Bounti: 520, 90% brand
• Plenty: 510, 82% brand. Restructured in 2025
• Ginkgo Bioworks: 510, 45% brand. Half is investor traffic

Below 500 a month: Verdant Robotics (460), Bonsai Robotics (440), Phytech (370), Sabanto (350), Agtonomy (330), Sencrop (290, utility), Ecorobotix (260), Ceres AI, formerly Ceres Imaging (230), Solinftec (200), FarmWise (180, wound down in 2025 and now owned by Taylor Farms), GreenEye Technology (160), Naïo Technologies (130, rescued from receivership in 2025), Hortau (110), Semios (90, mostly content), SwarmFarm (90), Terviva (80), AppHarvest (10), and Benson Hill (under 10).

Farmers Business Network gets about 32,000 a month, and we've left it out of the ranking because its numbers describe a different kind of company. Its top terms include "doxycycline hyclate" and "cephalexin," which is an e-commerce catalog ranking for the products it sells rather than a technology brand earning recognition.

A separate group returned no measurable US organic traffic at all: Conservis, Guardian Agriculture, Tortuga AgTech, Advanced Farm, Iron Ox, Infarm, and Farmers Edge. Zero traffic does not by itself mean a company is gone. We checked the status of each company in this group. Most had closed, been sold, or moved to a new web address. Guardian Agriculture shut down. Iron Ox stopped growing produce, renamed itself Inevitable Tech and moved to a new web address. Oishii bought Tortuga's technology and CNH bought Advanced Farm's, and Conservis is now part of Traction Ag. Infarm restarted under new owners after its 2023 insolvency. Farmers Edge is still operating, privately, and its old web address now redirects to a new brand, Corvian.

Which agtech companies shut down or were sold?

Since 2023, several of the best-funded agtech companies of the last decade, vertical farming companies among them, have closed, gone through bankruptcy or been sold. Bowery Farming raised more than $700 million and was valued at $2.3 billion. It ceased operations in November 2024, and its never-opened Georgia farm went to a liquidation auction a year later. Plenty was valued at $1.9 billion in early 2022. In January 2025 it was negotiating a recapitalization that valued its existing shares at less than $15 million, and that spring a Chapter 11 reorganization wiped out its shareholders. It now grows strawberries for Driscoll's. Benson Hill went public through a SPAC deal valued at about $2 billion in 2021, raised around $602 million across its life, filed Chapter 11 in March 2025, converted to Chapter 7 that September, and told shareholders its common stock was worthless. Farmers Edge listed on the TSX at C$17 a share in March 2021 and was taken private in 2024 at C$0.35, about 98% below its IPO price. AppHarvest liquidated in 2023. Monarch Tractor, once valued at more than half a billion dollars, closed in April and sold its technology to an equipment maker. 80 Acres Farms, which had raised more than $350 million and merged with Soli Organic in 2025, said in August 2026 it was winding down after failing to raise more capital. AeroFarms came out of Chapter 11 in 2023, nearly shut its Virginia farm in December 2025, and was sold to a family office this spring.

Bowery and Monarch Tractor were both on CNBC's 2023 Disruptor 50 list. Both sites still draw several hundred visits a month from people typing their names.

Money still found some of them. On the same list, Sabanto closed an oversubscribed Series B led by Leaps by Bayer in July, ProducePay raised more than $140 million in equity and lending capital in September, and Carbon Robotics passed $100 million in annual revenue. What a squeezed farm can still justify buying is a different question from what investors fund, and it's how I rank this year's agtech trends.

What this means if you're building one

The agtech companies with mostly branded traffic in this snapshot have something in common. Gotham Greens, Carbon Robotics, and Pivot Bio all sell something a person can picture. Lettuce in the grocery store. A robot that kills weeds with lasers. A microbe that replaces some of the synthetic nitrogen on a cornfield. You can explain any of them in one sentence to somebody who doesn't work in agriculture.

That cuts both ways. Apeel was just as easy to picture, a coating that keeps avocados fresh, which also made it easy to lie about. After false posts about the coating spread in 2023, retailers dropped it, and nearly all of its US revenue went with them. Its site is still 94% brand traffic. The top searches are "what is apeel" and "apeel coating," and "is apeel safe" is in the top twenty. Brand demand you didn't build can be worse than none.

The ones sitting on content traffic are ranking for questions rather than for themselves. That's a legitimate way to get visitors and, in my experience, a weak way to be remembered. Someone who searches for a definition of contour farming came for the definition, not for whoever wrote it.

We've watched this from the inside for a decade. We've worked with Arable since it had zero customers and a prototype, and its coverage over that period landed in TIME, Quartz, IEEE Spectrum, and Bloomberg, and ran to more than 350 pieces in all. The year that produced its best coverage ever was not its biggest funding year. It was the year it rode an award circuit that treats wins as news and earned most of its coverage in the trade press. When we audited that year, the three things that would carry it further were customers willing to talk to reporters, more than one spokesperson, and enough first-party data to say something nobody else could say.

The counter-example is faster. AgriERP came to us in 2025 with a strong reputation in India and no presence in the United States, no funding to announce, no launch, and a ninety-day window. It got a Forbes feature and a full article in AgDaily on the strength of what it had built rather than anything it announced.

Neither of those outcomes required a round.

Common questions

How many agtech companies are there? Thousands globally, depending on where you draw the line around food, climate, and biotech. Of the fifty we measured, about half get more than 500 visits a month from US search.

What are the top agtech companies by search traffic? Of the fifty we measured, Indigo Ag and Farmers Business Network have the most estimated US search traffic, at roughly 35,000 and 32,000 visits a month, but their top search terms are mostly not their names. For Farmers Business Network, those terms cover only about a quarter of its traffic. Among companies whose traffic is mostly brand searches, Gotham Greens is highest at about 7,500, followed by Climate FieldView at about 4,900.

What are the top agtech startups? It depends on what the ranking measures. Funding lists age badly: of the five startups on one 2022 watch list that still ranks on Google, Benson Hill has been liquidated, Guardian Agriculture has shut down and Iron Ox has renamed itself and changed its business. By search attention, Carbon Robotics and Pivot Bio stand out, with most of their traffic coming from people typing their names. Carbon Robotics has also passed $100 million in annual revenue.

How many agtech companies failed recently? At least 21 went through bankruptcy, liquidation, or court-supervised restructuring in 2025, with more than $2.8 billion in disclosed venture funding attached, according to iGrow News. Others, including Monarch Tractor, closed in 2026.

Does search traffic mean a company is doing well? No, and the reverse trips people up more often. A company selling to a few hundred large farms can be profitable and nearly invisible online, while Bowery Farming's site still draws hundreds of visits a month two years after it shut down. Search visibility measures public attention, which matters for hiring, fundraising, partnerships, and inbound demand, and matters much less if your entire market is a list of names you already have.

Sources

• DataForSEO Labs, Google ranked keywords and bulk traffic estimation (US), pulled November 8, 2026
• Sepehr Achard, AgTech Bankruptcy in 2025: Capital Wiped Out and Structural Fault Lines Exposed, iGrow News, December 24, 2025
• 5 Startups to Watch in AgTech, Agri-Access, May 19, 2022
• Max Armstrong, Monarch Tractor shuts down: What went wrong with the $500M electric tractor startup, Farm Progress, April 8, 2026
• These are the 2023 CNBC Disruptor 50 companies, CNBC, May 9, 2023
• Bowery, once a leading indoor farming company valued at $2.3B, shuts down, PitchBook, November 2024
• Bowery Farming's $70M Georgia vertical farm heads to liquidation, Fertilizer Daily, November 14, 2025
• Bezos-Backed Farm Startup in Talks for More Than 90% Value Cut, Bloomberg, January 3, 2025
• Plenty completes restructuring, emerges from chapter 11, Plenty, May 29, 2025
• Benson Hill, Inc. Form 8-K, US Securities and Exchange Commission, September 3, 2025
• Benson Hill, Inc., et al. case docket, Stretto
• Farmers Edge Enters into Definitive Agreement with Fairfax to Take Farmers Edge Private at C$0.35 per Share, Farmers Edge, January 22, 2024
• AppHarvest, Inc. Form 8-K, US Securities and Exchange Commission, December 2023
• AeroFarms Acquired by an Affiliate of Palm Ventures, AeroFarms, June 11, 2026
• AeroFarms to close Virginia facility, terminates all 173 employees, Vertical Farm Daily, December 2025
• Jennifer Marston, Indoor ag heavyweight 80 Acres Farms to cease operations, AgFunderNews, August 3, 2026
• Apeel founder on MAHA, misinformation, layoffs, and a second act in post-harvest tech, AgFunderNews, June 1, 2026
• How MAHA and Misinformation Killed a Company Making Food Safer, Food Processing, May 18, 2026
• Drone startup Guardian Agriculture shuts down, The Robot Report, 2025
• Oishii acquires Tortuga AgTech to scale robotic strawberry harvesting, Future Farming, April 4, 2025
• CNH acquires intellectual property and assets of Advanced Farm, The Robot Report, April 2025
• Dave Sutton, It's Inevitable!, Blue Rhino Capital, June 5, 2023
• Enterprise Farm Management, Conservis (Traction Ag)
• Infarm Re-emerges After Administration With a New Strategic Focus, iGrow News
• Salad giant Taylor Farms acquires beleaguered AI-powered weeding startup FarmWise, AgFunderNews, April 2025
• How Naïo Technologies plots its comeback, AgNavigator, November 11, 2025
• Sabanto and Leaps by Bayer Announce Oversubscribed Series B Financing, Bayer, July 14, 2026
• ProducePay Secures $140M+ in New Equity and Financing, ProducePay, September 1, 2026
• René Groeneveld, Carbon Robotics cuts staff amid operational restructuring, Future Farming, October 28, 2026

Salient PR has been placing agriculture technology stories since 2015. Traffic figures are DataForSEO estimates of US organic search traffic, pulled in November 2026. Bankruptcy figures are from iGrow News; company status comes from public filings and trade reporting.